Social Media News to Know: April 2023
Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:
- Instagram is now allowing users to add up to five links in their Instagram bio, a change from the previous single link. This feature is available for all accounts and will allow many users to no longer have a need for a third-party, middleman such as link-in-bio. Instagram users can keep the 5 links permanent, or switch them out continuously based on what is most relevant to them. This is a great feature for cities that may want to keep their website linked at the top but switch out the other 4 links to be breaking stories or other timely updates.
- Google Search Ads 360 includes additional measurement and management tools to improve users’ Search advertising process. The update launched last February, but now Google has announced they are removing the legacy version of the app. Users who have been using Ads 360 will need to update to the newer version by January 2024, as the older version will be shut down for good some time between February and April 2024.
- Twitter Blue subscribers can now draft tweets with up to 10k characters. This is a new element in the Twitter Blue subscription package. There are also other updates for subscribers such as adding videos up to 60 minutes long and new text formatting options such as bold and italics. This will give users a bit more flexibility and creativity with their tweets, beyond the standard 280 characters.
For more #AlwaysBeLearning insights from Tripepi Smith: