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25 June 2023
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Social Media News to Know: Monthly Roundup

Social Media News to Know: June 2023

Alyson Nichols   |   Insights   |   No comment

Social Media News to Know BannerTripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. LinkedIn is adding the ability to DM from Company Pages, allowing B2B company pages to communicate directly with potential customers. Rather than messaging through profiles or communicating through posts, this feature will allow companies and organizations to more efficiently reach their consumers and vice versa.
  2. Following in the footsteps of Tiktok and other short-form content platforms, Instagram is adding the ability to download publicly posted Reels to your camera roll. While this feature is currently limited to a few users in the US, this will ultimately allow for more flexibility in reviewing, saving and sharing content. When posting Reels, users may also remove the permission for others to download their published content, allowing those creating the content to maintain some control of their work.
  3. Nextdoor, the neighborhood network, has integrated with a social media management platform for the first time. This June, Nextdoor linked up with Orlo, the UK’s most prominent social media management platform, to allow users and organizations to post to Nextdoor through an independent site. While Orlo is based in the UK, this major step forward for Nextdoor suggests a continued trend of integrating Nextdoor into social media management platforms.
  4. Meta has continued to streamline the Reel construction process this June by providing users with a new Templates Hub that allows for efficient and repeatable formatting. Reels’ audio and text abilities have also been consolidated to a single editing window on the app, allowing users to organize these editing elements more precisely within their video.
  5. LinkedIn is incorporating new organizational updates to the platform allowing users to sort their notifications via post interactions or mentions. This suggests the continued addition of sorting abilities, such as identifying notifications from top creators and mutual connections, that mirror other social media platforms.

For more #AlwaysBeLearning insights from Tripepi Smith: