Tripepi Smith Uses Paid Media to Expand San Joaquin County Office of Emergency Services’ Flood Preparedness Outreach
In August 2023, the San Joaquin County Office of Emergency Services (SJCOES) began a one-year contract with Tripepi Smith for outreach and design services to inform and educate its community about flood preparedness.
As part of SJCOES’ commitment to transparent community communications to expand their reach, the organization enlisted Team Tripepi Smith’s expertise to run ads across various outlets including multiple social media platforms, Google, YouTube, radio, billboards and magazines leading up to and during Flood Preparedness Week.
Led by Tripepi Smith Senior Business Analyst Melanie James and Junior Business Analyst Amy Gallagher, the team created a budget, marketing plan, wrote copy and scripts for the various ads, designed all materials and coordinated production with vendors. Director Cameron Grimm also worked alongside the team to develop an informative and engaging animated flood preparedness video.
“Our team effectively communicates with our residents by mobilizing an arsenal of outreach methods,” explained Tiffany Cacho, SJCOES’ Deputy Director of Emergency Services. “Achieving the lofty goal of educating and preparing all who live within our jurisdiction is no small task. Team Tripepi Smith did an excellent job taking the lead on the many ads we wanted to produce to inform our community. Their collaborative and detail-orientated approach ensured everything went smoothly.”
The team also had to verify the County’s Facebook page prior to running ads. Tripepi Smith took the reins to coordinate with Facebook and the County in a quick, effective way to get the ads up and running.
“Working with SJCOES has been a pleasure,” shared Melanie. “Their team is passionate about what they do and throughout the engagement, were very collaborative and responsive to ensure all materials were approved for Flood Preparedness Week. Together, our teams delivered a successful disaster preparedness campaign to all of San Joaquin County.
Tripepi Smith looks forward to working with SJCOES on future community outreach opportunities.
About San Joaquin County Office of Emergency Services
The mission of the Office of Emergency Services (OES) is to support a prepared and resilient community and improve emergency management capabilities to protect those who live, work, and play in San Joaquin County. OES is the key disaster preparedness office of the County and has direct responsibility to support and coordinate the efforts of County departments carrying out their functions in the field. To ensure a coordinated response to their disaster needs, OES also provides disaster information, logistical support, facilitates mutual aid requests, and facilitates inter-jurisdictional coordination with agencies from 7 cities, 120 special districts, and locally based State and Federal agencies.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists and Climatec.