Tripepi Smith Completes Rebranding Project for Pivot Charter School
“Pivot’s vision has always been to give all students a chance to succeed, regardless of their backgrounds or learning abilities,” said Jim Lewis, founder of Pivot Charter School and chairman of the Roads Education Organization. “The new brand embodies the hope, passion and flexibility our schools offer and acts as a fresh start in our 10th year of operation. Tripepi Smith has consistently produced quality work that has had a visible result across our schools and within our student bodies over the many years we’ve worked with them. We are thrilled with the products of our latest venture with the team.”
Tripepi Smith collaborated with Pivot board members, staff, teachers, parents and students to develop a brand identity that reflects the school’s mission and values. Tapping into the tactful visionaries of Tripepi Smith MVPs, such as Art Director Kevin Bostwick and Senior Graphic Artist Kjerstin Wingert, the team produced a detailed color scheme, style guide and logo package. Director Katherine Griffiths also guided the creative process and developed Pivot’s new brand statement:
“At Pivot Charter Schools, we are passionate about personalization. Like the students who find new opportunities here, we are focused yet flexible—with caring teachers who are willing to bend over backwards to address students’ individual needs and cultivate academic independence in a safe environment. Pivot’s custom curriculum and collaborative resources define success, develop confidence and change lives. We work hard every day so that our students struggle less and learn more.”
The new logo is a symbol of Pivot’s dedication to offer its diverse student body freedom, something the traditional structured classroom cannot always give. Pivot’s new tagline, “Learn More. Struggle Less.” also encapsulates the school’s mission to ensure each student succeeds, regardless of how or where they learn best.
Tripepi Smith has supported Pivot Charter School since 2013 with a variety of communications services. Following the release of a promotional video produced by Tripepi Smith in 2019, Jayna Gaskell, executive director of Pivot Charter School, called Tripepi Smith “an outstanding partner.” On the team’s merits, Ms. Gaskell continued: “They understand our mission and our vision, and their quality work has helped us successfully reach more families.”
Pivot Charter School serves the communities and surrounding areas of San Diego, Sonoma, Riverside and Butte Counties. Its hybrid approach to education combines in-person instruction with online tutoring and small group classes to meet the unique needs of each student. Pivot’s online offerings position them well to work through challenges posed by the COVID-19 crisis.
“Pivot Charter School’s innovative approach to education and passionate community of teachers enable them to successfully educate students who might otherwise slip through the cracks,” said Tripepi Smith Co-Founder and CFO Nicole Smith. “We are proud to stand behind the Pivot mission and honored that Pivot entrusts Tripepi Smith to tell their story.”
About Pivot Charter Schools
ROADS Education Organization, a not-for-profit California corporation, currently operates four Pivot Charter Schools serving San Diego, Riverside, Butte and Sonoma counties. Its public charter school program combines resource center offerings with an online curriculum that allows students to receive individualized attention and participate in small group instruction classes and tutorials. At Pivot, students learn more and struggle less.
Pivot Charter School offers students in grades TK-12 an opportunity for a blended learning program, with online courses combined with teacher support and subject-specific tutoring at our resource center. Through Pivot’s advanced educational and enrichment program, students have the opportunity to participate in AP and college courses, interest-focused electives, as well as opportunities for social interaction through clubs, resource center events, and field trips. Visit PivotNorthBay.com, PivotNorthValley.com, PivotSanDiego.com or PivotRiverside.com to learn more.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.