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City of Palm Springs Samples, Mar 2022

Samples for City of Palm Springs

Collated March 2022

Web and infographics

Culver City

Tripepi Smith has an ongoing engagement with Culver City for communications in support of ballot measures and other complex information related to tax and real estate regulation. This ongoing informational initiative included design for several media. This ranged from print (e.g. posters and flyers) to digital (explainer videos and content for social media and web). Tripepi Smith  Art Director Kevin Bostwick created a “decision tree” infographic to help tenants and landlords navigate the complexity of new rent control regulations. The infographic was designed to be modular, displayable whole but also configured to work within the constraints of the City’s web platform and create a click-through, decision making visual aid. In 2021, Tripepi Smith Director Jennifer Fitzgerald and Art Director Kevin Bostwick created a sub-brand for Culver City Transportation in support of their MOVE initiative to transform how residents get around.

See the “Rent Control” showcase for this client:
https://www.tripepismith.com/portfolio_page/culver-city-interm-rent-control/

City of Napa

Tripepi Smith has been engaged with the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, they quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. Beginning the engagement mere months before COVID-19 hit the U.S. meant that Napa, like cities across the country, was having to pivot their approach to communications and they turned to Tripepi Smith to assist with the influx of critical public health outreach. In addition to drafting, scheduling, and monitoring social media posts across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases, and radio scripts. On an ad hoc basis, we have completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (One of these infographics was featuredin a MarketWatch article.), wrote and designed their 2020 State of the City booklet, edited videos that told the story of local business and City support throughout the pandemic and more.

Social media management, monthly stories, website content—all helped the City engage in effective, transparent ways and measured by quarterly metrics reporting. This work generates ad hoc design projects, including graphics for finance, voter outreach and other civic messaging. For the infographic explaining coronavirus impact on budget, Tripepi Smith created an animated video:
https://www.youtube.com/watch?v=GJLNZX-gfn0

City of American Canyon

In 2020, Tripepi Smith began to work with the City of American Canyon, providing on-call communications and design support. In addition to generating the overall Communications Plan and providing related media and press services, Tripepi Smith has created designs for print, social media and infographics.

Energy for Independent Palmdale (EPIC)

Energy for Palmdale’s Independent Choice, a California Choice Energy provider planning a 2022 launch, asked Tripepi Smith to create their new logo. They wanted to stand out from other similar entities and Tripepi Smith recognized that priorities in Palmdale leaned more towards “local control” than the green benefits. The resulting logo and color palette reflects the region and points towards a bright energy future.

City of San Leandro: Web Logo

Like many cities, the City of San Leandro was ready to implement a new web site, with improved functionality and more engaging appearance. Waiting for a complete City rebrand was an unacceptable delay, so they came to Tripepi Smith to create an interim identity graphic to use online in the interim. Tripepi Smith and the City worked together on research and outreach to staff, Council, the Arts Commission and the public. The resulting web color palette was chosen to stand out from nearby cities, while the City identity graphic highlights an arch in downtown and the monarch butterflies that return to San Leandro seasonally. Tripepi Smith delivered these visual assets Fall 2021 and looks forward to the implementation of the new City site soon.

City of La Cañada Flintridge – Animations

In 2021, Tripepi Smith produced a video showcasing LCF’s Citizen Reporter application, which allows residents to easily communicate non-emergency matters with the City. Tripepi Smith scripted and animated the 60-second video that promotes the application and explains how it works.

View: Video

LCF Bus Shuttle Sign
La Cañada Flintridge Newsletter

City of La Cañada Flintridge – Design

Since 2014, Tripepi Smith has designed for the City, including producing their LCF Vista newsletter. In 2017, we worked with City of La Cañada Flintridge to create their “LCF Shuttle” bus stop signage using their pre-existing shuttle branding.

See our full showcase for this client:
https://www.tripepismith.com/portfolio_page/lcf/

City of Manteca: Logos, Sub Logos, Graphic Design

Tripepi Smith has supported City of Manteca with a variety of logo work, designing distinct logos for departments or events, but also working within existing logos (like creating a “My Manteca” version of the seal or recreating their police badges into artwork that the City can customize). Along with the logo for their evening Market on Maple, Tripepi Smith designed flyers, and we’ve provided materials to support various priorities: sales tax info, redistricting, COVID info, and SB 1383 communication.

Cupertino Style Guide

City of Cupertino

After providing the City of Cupertino with a communication assessment in 2015, the City further engaged Tripepi Smith in 2017 to update their style guide and refresh their brand identity. While maintaining the integrity of the current city seal and logo, the City of Cupertino now has an expanded color palette and a clearly defined typography set as a part of their identity. In the process of updating the style guide, Tripepi Smith also updated some of their city templates to be more streamlined and user friendly.

In 2019, Tripepi Smith used these brand standards for the City of Cupertino’s graphic design. In addition to their monthly publication Scene, Tripepi Smith created infographics and enhanced the layout for their annual Climate Action Plan report.

City of Livermore

City of Livermore has turned to Tripepi Smith for help creating materials for different City initiatives. We helped create a suite of COVID holiday safety pieces, centered on kiosk posters configured to translate easily into matching social media imagery. The City also decided to update their brand with an improved logo and a more modern, more functional set of logo and brand assets.

City of Grover Beach

The City of Grover Beach engaged Tripepi Smith in December 2020. Our retainer engagement in this coastal City includes weekly strategy calls with key staff, social media management, writing services, quarterly content planning meetings and monthly metrics reporting. Outside of the retainer agreement, Tripepi Smith has also assisted the City with districting outreach and education to meet federal requirements, and has assisted with website development, social media outreach, community engagement, workshop planning, educational video creation and more. Finally, Grover Beach engages Tripepi Smith for ad hoc work on an as-needed basis. To date, the City has engaged the firm to complete brochure and flyer designs, assist with sensitive communications related to the police department and produce additional social media and written content. The City recently renewed its contract with Tripepi Smith for another year.

City of Indian Wells – Infographics & Mailer Design

Tripepi Smith used engaging information graphics to translate their budget data into an engaging “Budget-at-a-Glance” mailer that successfully put the information in front of the community in a digestible way.

City of Norwalk

The City of Norwalk had a dated logo and motto from the 1980s that had not kept up with the growth and evolution of the City. Tripepi Smith took the logo rebrand process from start to finish, from stakeholder engagement to delivery of final assets and guidelines.
Additionally, City of Norwalk came to Tripepi Smith for 2 transit ad campaigns: a fireworks safety campaign and an awareness campaign for the logo rebrand.

See our full showcase for this client:
https://www.tripepismith.com/portfolio_page/city-of-norwalk/

Tripepi Smith Social Media for City Brands

Tripepi Smith manages social media channels for several government agencies. The following are examples to review:

Culver City: Facebook / Twitter / Instagram

Santa Paula: Facebook / Twitter

La Cañada Flintridge: Facebook / Twitter

Hawaiian Gardens: Facebook / Twitter / Instagram

Tripepi Smith Stock Photography

Tripepi Smith provides a wide array of event, architectural portrait and street photography services. Our team uses high resolution professional DSLR equipment – primarily Sony A7III cameras with premium lens options. This professional equipment is matched with the talent of our team members and their post-production Photoshop and Lightroom skills to generate great results for our clients.

View gallery: City Stock