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The City of Palm Desert Completes Shift to Five-District System with Tripepi Smith’s Redistricting Outreach Support

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Palm Desert LogoFollowing the City Council’s unanimous decision to adopt a five-district system, the City of Palm Desert recently completed its redistricting process with assistance from Tripepi Smith, the National Demographics Corporation (NDC) and Palm Desert city staff. 

An expert in the local government sphere, Tripepi Smith has a proven track record in tackling redistricting projects and collaborating with NDC to support various agencies in their redistricting efforts. 

“Tripepi Smith is proud to have assisted the City of Palm Desert drive community engagement in the redistricting process,” said Jennifer Nentwig, Tripepi Smith Principal. “Outreach and engagement are essential in any redistricting process, and it was wonderful to help the City spread the word and encourage community participation.” 

Working closely with Palm Desert staff and NDC, Tripepi Smith implemented outreach tactics aligning with the City’s broader objectives of providing public information and drawing accurate maps. These tactics included direct community outreach, website creation, social media management, digital and radio advertising and press release writing.  

“Tripepi Smith’s support helped us effectively connect with various sectors of the Palm Desert population and gather their feedback on five-district maps,” said Anthony Mejia, Palm Desert City Clerk. “The breadth and depth of knowledge that Tripepi Smith provided ensured that our residents were informed and engaged, ultimately enabling the City to adopt a new map and begin the transition to a five-district system.” 

For more information on the City’s redistricting process, visit

About the City of Palm Desert

The City of Palm Desert, California, incorporated November 26, 1973, is centered in the heart of the Coachella Valley. Palm Desert’s outstanding quality of life offers residents and visitors of all ages a wide array of recreational, educational, shopping, housing, and entertainment opportunities as well as arts and cultural activities and world-class events in a uniquely beautiful desert environment. This premier resort destination is a thriving, safe, and sustainable community that attracts innovative employers by virtue of its diverse, highly qualified workforce and synergistic business, civic, and educational partnerships.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.