City of Pacifica Engages Tripepi Smith For Strategic Planning Support
In late 2023, the City of Pacifica commissioned Tripepi Smith to assist with strategic communications and public outreach for “Vision 2025 & Beyond,” the concluding chapter of the City’s multi-year strategic planning process.
Pacifica launched Vision 2025 & Beyond in 2019 to analyze the City’s financial future and explore its capacity to fund future priority projects and services. This comprehensive effort spotlighted a myriad of infrastructure projects and enhanced programs and services to safeguard Pacifica’s coastline, build infrastructure resilience, foster community culture and stimulate local economic development.
Tripepi Smith supported the City by developing a dedicated Vision 2025 & Beyond webpage, crafting social media content, drafting press releases and op-ed articles, designing an infographic and producing an informative animated video. Together, the team provided comprehensive support to Pacifica on this intricate and important strategic planning effort.
“The Vision 2025 & Beyond initiative marked a pivotal achievement for the City of Pacifica, and we wanted to ensure that its story and impact was effectively shared with our community and beyond,” said Pacifica City Manager Kevin Woodhouse. “Collaborating with the Tripepi Smith team gave us the tools to craft clear, meaningful messages to Pacifica residents and stakeholders, empowering them to help shape the future of our City and drive our momentum forward.”
Tripepi Smith’s project team consisted of Principal Jon Barilone, Senior Business Analyst Sydni Overly, Business Analysts Melanie Moore and Peter Johnson and Junior Business Analyst Mia Valenzuela. The team closely collaborated with the City to communicate information regarding the Vision 2025 & Beyond initiative, highlighting its influence on the City’s adopted 2023-2030 Strategic Plan as well as addressing current infrastructure projects and needs.
“Throughout this process, our aim was to help the City communicate the value and significance of Vision 2025 & Beyond to residents in a digestible, accessible way,” shared Peter Johnson. “We were privileged to share information about critical topics for the community, particularly about coastal issues and the future of coastal planning. Pacifica is deploying innovative solutions to some of the most vexing challenges of our time, and we thank the City for the opportunity to help tell that story to residents and the greater local government community.”
About City of Pacifica
Pacifica is located just 12 miles south of San Francisco along the scenic coast of the Pacific Ocean. Known for its natural beauty, Pacifica is filled with numerous hiking trails through rolling hills that overlook the ocean surf and forested canyons. The City of Pacifica is a general law city governed by a five-member city council. Beginning with the general municipal election in November 2020, the City of Pacifica transitioned from at-large to district-based elections.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists and Climatec.