City of Napa Re-Adopts District Map with Tripepi Smith’s Help
The City of Napa kicked off its redistricting process in early 2021 and engaged Tripepi Smith to assist in its outreach and educational efforts. In March 2022, the City Council readopted its district map that was first created during its initial district formation process in 2020. The Tripepi Smith team consisted of Principal Jennifer Nentwig, Business Analyst Sydni Overly and Junior Business Analyst Alex Applegate.
“Outreach and public input was our number one priority during our redistricting process,” noted City Clerk Tiffany Carranza. “Tripepi Smith’s outreach expertise and understanding of the Napa community made them the ideal partner for this project.”
To help encourage and facilitate resident involvement, the Tripepi Smith team executed the following outreach activities:
- Created content for the city’s redistricting webpage
- Drafted and posted weekly social media posts advertising the redistricting process and upcoming events
- Designed a retractable banner to advertise the city’s redistricting process at the local Farmers Market
- Developed a flyer promoting the city’s upcoming redistricting workshops and public hearings
- Conducted outreach to dozens of community groups via phone and email
- Facilitated a virtual community workshop to get residents involved in the map-drawing process
All outreach materials produced for this redistricting process were produced in English and Spanish.
“With about a full year of outreach including several in-person events, Napa had one of the most proactive engagement efforts we have seen throughout this redistricting cycle,” stated Jennifer. “The city went above and beyond to provide opportunities to participate in the process, and it was our pleasure to be their outreach partner supporting this effort.”
About the City of Napa
Napa is an old City by California standards, founded in 1847 as a jumping-off point for 49ers bound for the Gold Rush. Today, Napa is a vibrant and modern community with a respect for its colorful past. While yesterday’s jobs came largely in heavy industrial pursuits, today’s workforce is mostly white-collar and the economy is increasingly based on tourism. Napa enjoys low crime rates, high standards of living, clean air and nearly perfect weather year-round. As the County seat for one of the world’s Great Wine Capitals, the Napa name is synonymous with quality. Learn more about the City of Napa at CityOfNapa.org.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.