City of Lynwood Passes Measure TR with Help from Tripepi Smith
When the City of Lynwood came to Tripepi Smith with the intent to educate voters on a new measure designed to benefit the city, our team was quick to get to work. Measure TR allows the City to levy a 5% sales tax on businesses selling cannabis products and funneling proceeds back into the City’s general fund. The tax went to a vote on November 8, 2022, passing with a 66.92% Yes majority.
Tripepi Smith used past measure projects to launch directly into a number of initiatives meant to educate the community and bring support to the measure. A website launch precipitated a slurry of work including press releases, social media, and online discussion groups. The Tripepi Smith group working on this project was spearheaded by Director Jennifer Vaughn, with Business Analyst Cailyn Thompson working through the deliverables.
City Manager Ernie Hernandez spoke highly of Tripepi Smith’s efficiency and quality of work: “I have known and worked with the Tripepi Smith team for some time now, and the work they produce never fails to impress me,” he said. “I appreciate their speed and experience with each project. The success we experienced in getting the measure passed was without a doubt made possible by the great partnership between our staff and the Tripeip Smith team.”
After the election cycle, Measure TR passed and Tripepi Smith’s work was complete. This company’s storied successes in measure campaigns and a plethora of other projects only further entrench it as a feature of California’s local government, and beyond.
“It is very rewarding to be able to produce work that has a lasting impact and measurable success like here in Lynwood,” said Cailyn Thompson. “When our team spends a lot of time and effort on these projects and the measure is passed favorably in accordance with the client’s goals, that reflects well on Tripepi Smith and satisfies our clients. We look forward to future work with the City of Lynwood.”
About City of Lynwood
The City of Lynwood is a 4.84-square-mile city in Los Angeles County, California. Founded in 1921, the City’s mission is to create and maintain a clean, safe, attractive, well-informed, self-reliant and pride-filled community that provides access to social, cultural, recreational, educational and economic opportunities for residents and businesses.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.