Tripepi Smith Produces Strategic Plan Video for City of Livermore
The City of Livermore needed an efficient way to disseminate an easy-to-digest summary of its five-year strategic plan, so they turned to Tripepi Smith to make it happen.
The city’s five-year strategic plan comprises five community pillars, budgets, policies and other missional statements. Tripepi produced a short video, combining animated graphics with videography and photography, to highlight each pillar and delve deeper into them. The values and methods of achieving the plan are laid out in an understandable way, all contained in a video short enough to maintain the attention of the average viewer.
The project required graphic design skills and a working knowledge of video, so the team turned to Junior Business Analyst Jenni Weschler to bring the idea to life. Director Cameron Grimm and Business Analyst Melanie Moore oversaw and supported the effort, and Jenni took the helm with skill and speed.
“While simple enough, this video is a very important piece of communication to Livermore residents,” said Melanie. “We entrusted this to Jenni, and she delivered. The video is pleasing, well-timed and clear in its efforts to communicate only the necessary information. She took what is nearly fifty pages of plans and ideas, boiling them down into a short piece of media that achieves Livermore’s goal to educate their community.”
“The video is exactly what we had in mind,” said Marianna Marysheva, City Manager. “Thank you to Jenni and the rest of the team for their speedy work. We are all pleased with the ultimate product.”
About the City of Livermore
The City of Livermore is located in Alameda County at the eastern boundary of the San Francisco Bay Area. Founded in 1869, the City exhibits rich Western heritage and historical features while innovating in the global landscape of technology and research.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.