Katherine Griffiths to Present to APRPREP Cohort on Leading the Public Relations Function
On Tuesday, April 4, Tripepi Smith Principal Katherine Griffiths, APR, will present to a third national APRPREP cohort on leading the public relations function.
Leading the public relations function is linked with six areas of competence, including business literacy, resource management, organizational structure and resources, problem solving and decision making, leadership skills and organizational skills. Katherine’s presentation will include information about how public relations contribute to organizations’ financial success and how public relations campaigns can integrate internal and external components to create synergy among organizational messages.
APRPREP is a professional development program designed to prepare cohorts for Accreditation in Public Relations and positions members as leaders and mentors in the public relations field. Accreditation requires four steps: earning approval to proceed from the Universal Accreditation Board, preparing for and passing an oral panel presentation, taking and passing a written examination and renewing the accreditation continually.
APR facilitators, such as Katherine, guide candidates through the course and review their work, give feedback and provide study tips as they prepare for the examination.
“Leading the public relations function represents 20 percent of the computer-based examination,” shared Katherine. “I look forward to sharing my experience and helping another group of public relations professionals earn their accreditation.”
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.