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Karen Villasenor

Karen Villasenor Adds Google Analytics Certification to Expertise

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Tripepi Smith is always eager to empower associates with opportunities for continual learning and in-depth training that enhance the quality of our services to clients. Recently, Junior Business Analyst Karen Villaseñor earned her certification in Google Analytics.

Following over 45 hours of training through the Google Analytics Academy, Karen Villaseñor passed the Google Analytics Individual Qualification Exam. The academy offers four preparation courses: Google Analytics for Beginners, Advanced Google Analytics, Ecommerce Analytics: From Data to Decisions, and Google Tag Manager Fundamentals. The exam assesses candidates on their fundamental understanding of digital analytics as well as the Google Analytics platform.

To see Karen’s certification, visit this link.

“Understanding digital analytics from a basic level, coupled with newly ingrained expertise on the platform, will be essential for my ability to maintain client websites and provide intelligent feedback,” commented Karen. “After completing Google’s Analytics Academy training, I feel better equipped to use Google’s measurement tools to help achieve our client’s communication goals.”

Google Analytics is the leading analytics platform for website data collection, processing, configuration, and reporting. The platform is integrated into every website built by Tripepi Smith and enables the firm’s associates to use crucial measurement tools to improve internet strategies and execute strong communication plans for our clients.

“Tripepi Smith continuously seeks learning opportunities for our associates so that they can effectively integrate the latest and greatest technology into our client’s communication efforts. Utilizing new platforms and applications to better serve our clients is a key goal for Tripepi Smith and Karen’s completion of the Google Analytics Academy training improves our firm’s ability to provide services that fully harness the advantages of this technology,” said Tripepi Smith President Ryder Todd Smith.

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the state of California. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Valley Water Company, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, California Utility Executive Management Association, Climatec Energy Services, California Contract Cities Association, California City Management Foundation,Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of La Cañada Flintridge,City of Livermore, City of Placentia, and City of Norwalk.

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