Karen Continues 3 Years of Google Analytics & Ads Certifications

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Business Analyst Karen Villaseñor has renewed her certifications for Google Analytics and Google Ads, demonstrating her mastery of the powerful brand-building tools. Equipped with this skill set, Karen provides detailed insights into the performance of her clients’ online marketing efforts and identifies content that resonates with their audiences. This valuable knowledge can be leveraged to dramatically increase a brand’s digital reach and impact.

“Over the past three years, I’ve used Google Analytics and Google Ads to give my clients insight into how helpful their websites are to their communities as well as ideas for optimizing their marketing budgets,” said Karen. “These tools are more important now that agencies are thinking about where they can cut expenses to accommodate the pandemic.”

Nicole Smith, Tripepi Smith CFO, added that “Karen embodies our ‘Always Be Learning’ philosophy by consistently sharpening and adding skills. Her renewal of these fundamental Google tools keeps Tripepi Smith on a path of continued growth and innovation, both for the sake of her own intellectual curiosity and for the benefit of our clients.”

Digital strategy has always been a core component of Tripepi Smith’s unique offerings. With team members certified in Hootsuite, Facebook Blueprint, Twitter Flight School, Google AdWords, Google Analytics and more, the digital-first skills of Tripepi Smith help clients make the internet a powerful asset.

“I’m glad I learned these tools early on,” noted Karen. “It’s given my clients assurance that they’re getting a return on their investments.”

See Karen’s certification.

About Tripepi Smith

Tripepi Smith is an Orange County-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Paramount,City of Rolling Hills Estates, City of Santa Ana, City of Santa Cruz, City of Tracy, City of Yuba City, Cal Choice, California Joint Powers Insurance Authority, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.