Tripepi Smith has helped several clients leverage infographics to help get their message across. Infographics come in two basic varieties. First there’s the infographic that uses visuals to make nuanced data more readily understandable. Then there’s the infographic that uses the power of iconography or visuals to make content more engaging or memorable. Lots of times, of course, infographics are both.
Campaign Sub-branding & Infographics for Education
Tripepi Smith works with longtime partner California JPIA (a 130+ member JPA) on several fronts. In 2021, we helped them brand REClaim, their educational initiative to help cities make changes and reduce the threat of exorbitant claims. We started with the development of sublogos for each of the initiative’s chapters, which let naturally to a sub-brand that included matching iconography, infographics and video elements.
See our full showcase for this client: https://www.tripepismith.com/portfolio_page/california-jpia/
Infographics and Maps for Redevelopment Campaign
The Economic Development department at the City of Aliso Viejo asked Tripepi Smith to design materials that would build support for planned redevelopment, as well as provide clear information to local businesses about the process. Our designers transformed GIS maps into more engaging development phase maps, with several matching infographics to tell the story of how the work would impact parking, etc. We also created the presentation materials with engaging photography, layout and covers for a pocket-folder, enclosed USB, presentation booklet and matching PowerPoint presentation.
Budget Infographics
Tripepi Smith used engaging information graphics to translate their budget data into an engaging “Budget-at-a-Glance” mailer that successfully put the information in front of the community in a digestible way.
Infographics for Budget, Reporting and General Messaging
Tripepi Smith has been engaged with the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, they quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. Beginning the engagement mere months before COVID-19 hit the U.S. meant that Napa, like cities across the country, was having to pivot their approach to communications and they turned to Tripepi Smith to assist with the influx of critical public health outreach. In addition to drafting, scheduling, and monitoring social media posts across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases, and radio scripts. On an ad hoc basis, we have completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (One of these infographics was featured in a MarketWatch article.), wrote and designed their 2020 State of the City booklet, edited videos that told the story of local business and City support throughout the pandemic and more.
Social media management, monthly stories, website content—all helped the City engage in effective, transparent ways and measured by quarterly metrics reporting. This work generates ad hoc design projects, including graphics for finance, voter outreach and other civic messaging. For the infographic explaining coronavirus impact on budget, Tripepi Smith created an animated video:
https://www.youtube.com/watch?v=GJLNZX-gfn0
Ballot Measure Education Infographics
The City of Santa Paula came to Tripepi Smith in 2020 to create infographics and a flyer providing an overview of their Measure T report.
View: Full PDF
Infographics for Service Areas, Web and General Education
Tripepi Smith originated the 2020 branding of a new public energy agency replacing the default utility. Tripepi Smith positioned CEA as a modern, clean alternative to the existing power supplier (San Diego Gas & Electric) for the Cities of Carlsbad, Del Mar and Solana Beach. It is a good example of our work to reflect multiple communities, regional identity and a vision for the future. Tripepi Smith performed the research and analysis, designed the logo and brand fonts/colors and a style guideline cheat sheet, created iconography for service tiers, executed the photoshoot, built the original website, designed infographics, etc.
Tripepi Smith continues work with CEA for their 2021 launch and beyond.
Research indicates that the public at large has a hard time understanding and engaging with energy aggregators. By creating bright, simple infographics, Tripepi Smith has made CEA a communications leader in their sector.
Infographics for Emergency Preparation Education
SCCFD hired Tripepi Smith to assist with their marketing and communication efforts. Working along SCCFD staff, our firm has provided social media management, news release and content development, and graphic design services. While our support knows no bounds, we have delivered a Branding and Style Guide which included letterhead and powerpoint templates and set guidance for future design. We have also worked alongside staff to launch their Ready, Set, Go! campaign in which we delivered a fully customized package of content development and custom graphics to use throughout all of their design and marketing collateral. Tripepi Smith created a set of departmental icons, as well as several other supporting graphics that can be seen here: www.sccfd.org/rsg.
