DLJ Financial to Feature Brokers in TSA Produced Videos
DLJ Financial has engaged Tripepi Smith to produce biopic videos on the experienced mortgage bankers that power the firms success. DLJ Financial is a different kind of lender that places an emphasis on experience and customer service. The firm strives to be a “lender for life” with its clients, and the senior mortgage bankers bring years of client relationships to the lender. DLJ Financial is looking to showcase the personalities and expertise of each of the mortgage brokers that are featured on its team and integrate their personalities into a new website.
“DLJ Financial is a lender for life and that starts with the quality of our mortgage banker team that works directly with our clients,” declared Keith Falk, managing partner at DLJ Financial. “We want our people to be more than just a voice on the phone, and video makes it possible for customers and future customers to meet the team, get a feel for what we are about, and hopefully choose us over a faceless voice on the other end of the phone at other firms. Tripepi Smith has always delivered on other projects for me, so bringing them on to this project was a simple decision.”
Tripepi Smith was hired by DLJ Financial to produce the videos and deliver them in web-ready format for use on the company’s YouTube channel. They will be embedded on the website as well.
“DLJ Financial recognizes that video has the power to tell a story quickly and effectively, ” noted Ryder Todd Smith, president and co-founder of Tripepi Smith. “In the mortgage world, trust and chemistry are critical to servicing a client, and video helps break down barriers and really highlight the people behind the firm. DLJ Financial is proud of the team they have, so it is no wonder they want to increase their exposure with video.”
DLJ Financial was founded in 1998 to provide homeowners and mortgage holders with outstanding personalized service in home loan financing. Their reputation is based on integrity, expertise and service, and they pride themselves on building life-time lending relationships with both clients and loan companies.
Tripepi Smith is a marketing, technology, and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. Its unique mix of marketing prowess and technology chops provide competitive advantage for businesses seeking to leverage the Internet to achieve their growth goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution.