TS Designs a Style Guide “Cheat Sheet” for Culver City Staff
After Culver City noted some graphic inconsistencies with in-house posters, flyers and emails it was creating, they requested Tripepi Smith’s help in standardizing the look of their communications. The solution was to deliver a brief design style reference guide for Culver City’s staff and also recreate a vector version of the City seal for future needs.
The effort was led by Jon Barilone, director at Tripepi Smith, and Kjerstin Nichter, graphic designer for Tripepi Smith. The team worked with City Staff to pinpoint essential items in the City’s existing 43-page style guide from 2002 and create the two-page “At-a-Glance Style Guide.” The guide acts as a resource for staff to have easy access to standard branding information such as color usage, city logotype and seals, typography, and more. The resource also includes a “Writing Style Guide” to standardize treatment of dates, times, technical terms, etc.
“We always appreciate when our clients care about the details that go into making communications look good, such as proper treatment of logos and seals, typography and color palettes,” said Jon. “This reference guide will be an effective tool in promoting consistency and professionalism in the visual presentation of materials produced by staff.”
Tripepi Smith has delivered branding-related projects, including logos, style guides and tagline creation, to public agencies such as the City of Cupertino, City of Norwalk, Inland Empire Utilities Agency, City of Martinez and City of Tracy. Contact us if your agency or organization could use some help revamping its branding and see our Portfolio for examples of our work.
About Culver City
Culver City is a five-square-mile, urban community of 39,000 residents surrounded mostly by the City of Los Angeles but also shares a border with unincorporated areas of Los Angeles County. It is centrally located on the Westside near Santa Monica, Beverly Hills, and Los Angeles International Airport. Culver City is particularly known for its well-run public school system, “small town” charm, growing high-tech and creative economies, and a dynamic downtown that is regionally known as a destination for restaurants, live theater, and art galleries.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Industry Business Council, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.