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City of Atascadero Taps Tripepi Smith for Style Guide Services

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In September 2023, the City of Atascadero engaged Tripepi Smith to consolidate and contextualize its branding with a style guide. Tripepi Smith’s extensive design experience and familiarity with local government creative needs drew the City’s interest. The firm is partnering with the City to produce a branding & style guide along with a collection of branded templates. 

“It’s been an awesome experience collaborating with Tripepi Smith and seeing what they can do with branding and marketing support to better the City,” said Deputy City Manager Terrie Banish. “The creativity they deliver is both innovative and meaningful for the community.”

Senior Business Analyst Sydni Overly, Creative Director Kevin Bostwick, and Business Analyst Peter Johnson are leading the engagement.

“We’re excited to partner with the City of Atascadero on this branding work,” said Sydni Overly. “Effective branding is incredibly important for local governments, as it builds trust and provides a consistent experience for residents, businesses and stakeholders. We’re honored that Atascadero has chosen us to accomplish this work.” 

Tripepi Smith has integrated numerous branding components into the style guide, including several logo formats, color palettes, official fonts and other branding assets. The City is also leveraging Tripepi Smith to develop branded PowerPoint decks, business cards, letterheads, Zoom backgrounds and signage.

“The City has a thoughtful logo inspired by the Atascadero Historic City Hall, as well as identified colors and fonts they liked. They needed it all pulled together into a unique and cohesive visual brand,” said Kevin Bostwick. “By thinking about Atascadero’s brick, pine and unique atmosphere, we are implementing a brand that will resonate with the community and reflect well beyond Atascadero.”   


About the City of Atascadero

The City of Atascadero is known for its proximity to beaches and wine country. The town itself is surrounded by rolling hills, oak trees and beautiful architecture. Located in between San Luis Obispo and Paso Robles, it does not fall short of a beautiful place to live, work or raise a family in.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.