California JPIA Taps Tripepi Smith for Recruitment Video Production
In September of 2023, the California Joint Powers Insurance Authority (California JPIA) tasked Tripepi Smith with the creation of a staff recruitment video. The minute-long video was composed of interview footage captured by the Tripepi Smith videography team in the spring of 2022, in which California JPIA staff talked about some of the reasons that they love working on the Authority team.
“Our ongoing partnership with the California JPIA has created a robust line of communication and deep insight into the risk management space,” said Tripepi Smith Principal Katherine Griffiths. “We are always happy to expand on the projects that we collaborate on, especially when we’re able to involve our skilled video team.”
The video featured a wide variety of California JPIA staff, including Insurance Programs Manager Jim Thyden, Finance Director Jason McBride, Training Coordinator Michelle Aguayo and Senior Risk Manager Abraham Han. The testimonials about working on the California JPIA team were accompanied by shots of the Authority’s striking La Palma campus.
Tripepi Smith Junior Business Analyst Audrin Baghaie curated and edited the recruitment video clips, creating a fluid and succinct product. Katherine, Director Cameron Grimm and Business Analyst Cailyn Thompson provided creative direction throughout the production process. California JPIA Communications Director Olga Berdial and Management Analyst Courtney Morrison provided further edits and key industry insight.
This recruitment video was targeted at filling several positions at the Authority, including risk services director and campus maintenance worker roles. As of February 2024, both positions have been filled. If the California JPIA chooses to revamp hiring efforts in the future, this recruitment video is positioned for easy reuse or reinterpretation.
“The Tripepi Smith team knows how to make staff comfortable in front of the camera,” said Berdial. “When we partner with their videography team, we are confident they will deliver a clean, compelling communication.
Tripepi Smith provides ongoing marketing and communications support, including content creation, photography, graphic design and video production services for the California JPIA.
About the California Joint Powers Insurance Authority
Providing innovative risk management solutions for its public agency partners for more than 45 years, the California Joint Powers Insurance Authority (California JPIA) is one of the largest municipal self-insurance pools in the state, with more than 100 member cities and other governmental agencies who actively participate in shaping an organization that provides important coverage for their operations. The California JPIA provides innovative risk management solutions through a comprehensive portfolio of programs and services, including liability, workers’ compensation, pollution, property, and earthquake coverage, as well as risk management training and loss control services.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.