AC Transit Engages Tripepi Smith to Support Redistricting Process
When the Alameda-Contra Costa Transit District (AC Transit) embarked upon its transition to a new seven-ward election system, district staff tapped Wagaman Strategies and Tripepi Smith to assist in the redistricting process.
Taking the lead on outreach was Tripepi Smith Principal Jennifer Nentwig with support from Business Analyst Melanie Moore and Junior Business Analyst Mackenna Morrice. Together, they created social media content, wrote press releases, facilitated community workshops in partnership with Wagaman Strategies and created flyers to effectively inform the community about the process.
“We appreciated having Tripepi Smith on board during the process of redistricting and shifting to a new seven-ward election system,” shared Linda Nemeroff, Board Administrative Officer at AC Transit. “Because this process included the distinct change of adding two all-new wards, it was particularly important for AC Transit to conduct robust public engagement efforts. With Tripepi Smith’s support, AC Transit provided opportunities for all its diverse stakeholders to make their voices heard in the redistricting process.”
The outreach informed community members of the process and encouraged them to participate by sharing communities of interest, drawing maps for the Board’s consideration and ultimately guiding the District to select new ward boundaries that sufficiently represent the needs and people within AC Transit’s jurisdiction.
“Our team is proud to have assisted AC Transit in this process,” added Jennifer. “In the case of AC Transit, their stakeholders are spread throughout multiple cities and unique regions. Working together with staff,our team engaged a variety of resources to increase the breadth and depth of the District’s outreach efforts and ensure all users had the opportunity to participate in the process if desired.”
AC Transit’s Board of Directors adopted an ordinance implementing the transition to a new seven-ward election system in December 2023. To learn more about AC Transit, visit ACTransit.org.
About AC Transit
The Alameda-Contra Costa Transit District (AC Transit) has been in operation since 1960 and is the largest public bus-only system in California, and the 3rd largest bus-only transit agency in the United States. Based out of Oakland, California and multiple facilities throughout Alameda and Contra-Costa counties, AC Transit makes bus service available to 1.5 million East Bay residents that populate our 364 square mile service area. AC Transit operates a fleet of 640 buses and 6 facilities and is moving forward its zero emission program as funding becomes available. Currently, AC Transit connects to 9 other public and private bus systems, 22 BART stations, 7 Amtrak stations and 5 ferry terminals. In 2023, the District was honored as the Outstanding Public Transportation System of the Year by the American Public Transportation Association. AC Transit’s mission is to deliver safe, reliable, sustainable transit service that responds to the needs of our customers and community.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.