Tripepi Smith Samples
For the City of San Luis Obispo
Collated: November 2021
We are pleased to collect a set of relevant work samples here. We encourage you also to review our full online portfolio.
Samples for San Luis Obispo – On-call Communications Support RFQ
City of San Luis Obispo – Video
Tripepi Smith has been providing the City of San Luis Obispo with on-call communications support since November 2020, ranging from newsletter support to video production. One of our latest projects with the City was the production of a video describing the City’s need for a new public safety center, which was shared with the City Council and community. This work included script writing, voice-over coordination and video editing.
View: Video
City of Grover Beach – Public Outreach
The City of Grover Beach engaged Tripepi Smith in 2020 to help inform and educate residents about the proposed Measure F one-cent (or 1.0%) local transactions and use tax (“sales tax”). This work included website content development, design support for graphics and a citywide mailer, social media and the complete production of an animated explainer video. The video, in particular, was key in helping residents understand what the sales tax measure was and how it would impact their wallets and daily lives.
View: Video
City of Pismo Beach – Branding Guidelines
The Tripepi Smith team created a comprehensive style guide for the City of Pismo Beach, which included logo and color usage guidelines and business card, letterhead, email signature and PowerPoint templates. Our firm has subsequently worked with Pismo Beach on a number of graphic design projects and provided photography services.
View: Full PDF
City of Pico Rivera – Project Branding ( and more!)
The City of Pico Rivera previously engaged Tripepi Smith in March 2021 to help the City launch communications and engagement efforts related to the Army Corps of Engineers Whittier Narrows Dam Safety Modification Project. This included establishing project branding, key message development and copywriting, website design, the creation of fact sheets, leaflets, outdoor banners and other educational materials, script-writing and video production assistance, metrics reporting and more.
View project branding, website and various materials: Whittier Narrows Dam Safety Modification
City of La Cañada Flintridge – Newsletter
The City of La Cañada Flintridge (LCF) engaged Tripepi Smith in 2014 to perform a communications assessment and provide recommendations for expanding City communications. Our firm was subsequently engaged to perform part time PIO services. Over the years we have delivered revised logos for the City. Additionally, we have owned consistently delivered a sophisticated, quarterly community newsletter, the LCF Vista, in which we handle full content production and print/layout.
View: Full PDF
City of Indian Wells – Infographics
Tripepi Smith used engaging information graphics to translate their budget data into an engaging “Budget-at-a-Glance” mailer that successfully put the information in front of the community in a digestible way.
View: Full PDFs
City of La Verne – Engagement Report
Tripepi Smith has been providing communication support on a retainer basis for the City of La Verne since August 2020. As part of our engagement, Tripepi Smith provides a monthly dashboard report for City Staff to review the progress and impact of their communication efforts. Social media is a major component of the engagement, and Tripepi Smith provides metrics related to social media work to the City Staff each month. This metric report, which is ultimately delivered to City Council, provides a critical dashboard into the City’s outreach efforts and its existence has helped advance a culture of communication at the City. Tripepi Smith strongly encourages our clients to generate monthly dashboard reports on communication efforts to ensure progress is being measured or shortcomings are being identified.
View: PDF
Social Media for City Brands
Tripepi Smith manages social media channels for several government agencies. The following are examples to review:
Grover Beach: Facebook / Twitter / Instagram
Culver City: Facebook / Twitter / Instagram
Hawaiian Gardens: Facebook / Twitter / Instagram
City of Grover Beach – Recruitment Brochure
Grover Beach asked the Tripepi Smith team to write and design a recruitment brochure for a new Deputy City Manager role. The tone of the brochure reflected the City’s character while clearly stating its needs and expectations, which ultimately attracted a variety of qualified candidates.
View: Full PDF
City of La Cañada Flintridge – Flyer/Mailer
The City of La Cañada Flintridge tapped Tripepi Smith to create a flyer with tips for preventing the spread of COVID-19 that was mailed to all residents.
View: Full PDF
Tripepi Smith Stock Photography
Tripepi Smith provides a wide array of event, architectural portrait and street photography services. Our team uses high resolution professional DSLR equipment – primarily Sony A7III cameras with premium lens options. This professional equipment is matched with the talent of our team members and their post-production Photoshop and Lightroom skills to generate great results for our clients.
View gallery: City Stock
City of Paramount – Marketing
When COVID-19 forced California restaurants to cease indoor dining operations, the City of Paramount entrusted Tripepi Smith to help promote their temporary outdoor dining program: Al Fresco. A communications partner with the City since 2016, the Tripepi Smith team worked closely with the City to expedite the marketing of the new program with a goal of reaching both Paramount residents and restaurant operators.
View: Video
City of Hawaiian Gardens – Express Communications Assessment
In June 2018, City of Hawaiian Gardens engaged Tripepi Smith to develop an “Express Communications Assessment” report and presentation to City Council. The report defined the various methods the City was using to externally communicate, processes and logistics involved, and partner agencies who were receptive to cross promoting the City’s messages. It also included specific recommendations on Communications strategies and tactics to consider. Following delivery of the report, the City engaged Tripepi Smith to provide strategic communications support monthly. As of this writing, that engagement is still active. Tripepi Smith presented its findings to the City Council in January 2019.
View: Full PDF
City of Windsor – Full Communications Assessment
Tripepi Smith delivered a Full Communications Assessment report to the Town of Windsor in October 2017. The report is an expansive audit of the Town’s departmental communications efforts, including staff methodology, platforms used, challenges and Tripepi Smith’s recommendations to improve the impact of communications. Findings for the report were primarily collected during a three-day onsite visit to Windsor. The team conducted 36 interviews with Town Council members, Town Staff, longtime residents and other influential community members.
View: Full PDF
City of Lomita – Website
Tripepi Smith built a new user-friendly website for the City of Lomita Water Division. Our team built and created content for the entire website.
View website: Lomita Water
Press Releases and Stories
City of San Luis Obispo
A roadmap to advancing diversity, equity, and inclusion in a predominately white, affluent community
** Ghost wrote article for City of San Luis Obispo elected officials. Ran in Western City Magazine.
Water Resource Recovery Facility Shows Resiliency in Face of Recent Storms
City of Grover Beach
Help Shape Grover Beach by Pursuing a Position on the City Council or Planning Commission
Talented Local Artists Help Transform Grover Beach Utility Boxes
Grover Beach Continues Successful Development of Commercial Cannabis Industry
City of Manhattan Beach
City Terminates Employment Agreement with Fire Chief
City of Santa Paula
Santa Paula adopts balanced budget for Fiscal Year 2020/21
Santa Paula’s Local Sales Tax Dollars at Work
City of Santa Ana
Santa Ana Establishes 200-Bed Interim Homeless Shelter in 28 Days
**Ghost wrote article for City of Santa Ana Staff. Ran in Western City Magazine
City of Indian Wells
City of American Canyon
In 2020, Tripepi Smith began to work with the City of American Canyon, providing on-call communications and design support. In addition to generating the overall Communications Plan and providing related media and press services, Tripepi Smith has created designs for print, social media and infographics.
Culver City
Tripepi Smith has an ongoing engagement with Culver City for communications in support of ballot measures and other complex information related to tax and real estate regulation. This ongoing informational initiative included design for several media. This ranged from print (e.g. posters and flyers) to digital (explainer videos and content for social media and web). Tripepi Smith Art Director Kevin Bostwick created a “decision tree” infographic to help tenants and landlords navigate the complexity of new rent control regulations. The infographic was designed to be modular, displayable whole but also configured to work within the constraints of the City’s web platform and create a click-through, decision making visual aid. In 2019, Tripepi Smith Director Jon Barilone and Art Director Kevin Bostwick facilitated a branding workshop for Culver City Bus, along with designing visuals for internal outreach in support of a possible rebrand.
Samples shown here:
- Posters (Diversity & Inclusion)
- Infographic & Web Navigation (Rent Regulations)
- Explainer Video 1 (Ballot Measure C)
- Explainer Video 2 (Ballot Measure C)
- City Bus Sub-branding Proposal
See a more extensive showcase for this client:
https://www.tripepismith.com/portfolio_page/culver-city-interm-rent-control/
City of Livermore
City of Livermore has turned to Tripepi Smith for help creating materials for different City initiatives. An urban planning map design was then leveraged into several materials: construction banners, posters, kiosk art. We created truck signage for an anti-grease Sanitation campaign, and we helped create a suite of COVID holiday safety pieces, with kiosk posters and matching social media imagery.