Advertorial for ABM
In 2011, one of the nation’s largest management services providers, ABM, decided to actively pursue the local government public sector.
Cities all over the country are saving money and delivering higher quality of services by bringing in private sector companies like ABM to do everything from street sweeping to capital improvement projects. In the fall of 2012, ABM wanted to craft an advertorial to run in the September issue of Western City Magazine, citing this trend in public-private partnerships.
Working with ABM, Tripepi Smith organized under a tight deadline to draft content dispelling some of the misconceptions city officials have about such partnerships. In particular, they wanted to make it known that public entities like ABM work with cities, and their existing employees, to reduce liability and cost while delivering excellent service. The advertorial was run in association with an ad designed by the in-house team at ABM.
