Collated for City of Lodi April 2022
City of Lodi
City of La Cañada Flintridge — Newsletter & On-call Design
In addition to the City newsletter, Tripepi Smith designs per the City’s needs: brochures, presentations, logo reworks, etc.
City of Duarte — Newsletter
3 times annually, Tripepi Smith designs the City newsletter.
Foster City — Levee Project Maps and Notices
Foster City’s levee mulit-year levee project affects residents in different ways. Tripepi Smith has been designing the necessary materials to keep the public informed (e.g. when the park trails are closed, or when school detours are required).
City of Livermore — Brand, Newsletter, On-call Design
In Spring of 2022, Tripepi Smith redesigned the city newsletter to be more engaging. We also refreshed their logo library and brand guidelines. During the COVID pandemic, Tripepi Smith created informational posters for park entrance kiosks, with the design created modularly to translate easily into social media as well.
City of Manteca
Tripepi Smith has supported City of Manteca with a variety of logo work, designing distinct logos for departments or events, but also working within existing logos (like creating a “My Manteca” version of the seal or recreating their police badges into artwork that the City can customize). Along with the logo for their evening Market on Maple, Tripepi Smith designed flyers, and we’ve provided materials to support various priorities: sales tax info, redistricting, COVID info, and SB 1383 communication.
City of Tracy
The City of Tracy leveraged Tripepi Smith’s graphic design services for an economic development brochure in March 2019. The welcome brochure, targeted to prospective Tracy business owners, showcases the advantages of doing business in the City including proximity to Silicon Valley, affordable housing and more. Later, the city came back to us to create a custom Visit Tracy logo and new campaign of materials.
Tracy retains Team Tripepi Smith for ongoing economic development outreach. In 2019, we also produced a style guide to standardize city communications.
Culver City
Tripepi Smith has an ongoing engagement with Culver City for communications in support of ballot measures and other complex information related to tax and real estate regulation. This ongoing informational initiative included design for several media. This ranged from print (e.g. posters and flyers) to digital (explainer videos and content for social media and web). Tripepi Smith Art Director Kevin Bostwick created a “decision tree” infographic to help tenants and landlords navigate the complexity of new rent control regulations. The infographic was designed to be modular, displayable whole but also configured to work within the constraints of the City’s web platform and create a click-through, decision making visual aid. In 2021, Tripepi Smith Director Jennifer Fitzgerald and Art Director Kevin Bostwick created a sub-brand for Culver City Transportation in support of their MOVE initiative to transform how residents get around.
See the “Rent Control” showcase for this client:
https://www.tripepismith.com/portfolio_page/culver-city-interm-rent-control/
City of American Canyon
In 2020, Tripepi Smith began to work with the City of American Canyon, providing on-call communications and design support. In addition to generating the overall Communications Plan and providing related media and press services, Tripepi Smith has created designs for print, social media and infographics.
City of Indian Wells – Budget-at-a-Glance, Financial Planner
Tripepi Smith uses engaging information graphics to translate City budget data into an engaging mailers that successfully put the information in front of the community in a digestible way.
View PDF: Full Budget-at-a-Glance
View PDF: Full Financial Planner
City of Napa, State of the City Booklet
View PDF: full State of the City Booklet
Tripepi Smith has been engaged with the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, they quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. Beginning the engagement mere months before COVID-19 hit the U.S. meant that Napa, like cities across the country, was having to pivot their approach to communications and they turned to Tripepi Smith to assist with the influx of critical public health outreach. In addition to drafting, scheduling, and monitoring social media posts across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases, and radio scripts. On an ad hoc basis, we have completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (One of these infographics was featuredin a MarketWatch article.), wrote and designed for their 2020 and 2021 State of the City and Budget Books, Meanwhile, our videographers have told the story of local business and City support throughout the pandemic and more.
Social media management, monthly stories, website content—all helped the City engage in effective, transparent ways and measured by quarterly metrics reporting. This work generates ad hoc design projects, including graphics for finance, voter outreach and other civic messaging. For the infographic explaining coronavirus impact on budget, Tripepi Smith created an animated video:
https://www.youtube.com/watch?v=GJLNZX-gfn0
City of Cupertino, Climate Action Plan Progress Report & Annual Budget-at-a-Glance
In addition to their monthly publication Scene, Tripepi Smith designs infographics and layouts for other annual reporting.
View PDF: 2020 Climate Action Plan Progress Report
View PDF 2021 Budget-at-a-Glance
This is in addition to having provided the City of Cupertino with a communication assessment in 2015 and a 2017 update to their style guide and refreshed brand identity.
City of Rolling Hills Estates — New Resident Brochure
Placer Mosquito & Vector Control District — Web & Infographic Design
Pivot Charter School — Rebrand & On-call Design
Pivot called on Tripepi Smith to create a whole new logo and brand that better reflected their students and mission. This brand has been designed into window clings, signage, templates, apparel, and their new website, just to name a few things.