Tracy Extends Agreement with Tripepi Smith

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Tracy - Inside the TriangleThe City of Tracy has renewed its agreement with Tripepi Smith for a second year. With strong staff support and accolades from the City Council to both staff and Tripepi Smith, the City Council voted 5-0 to renew a series of marketing and economic development initiatives, including Tripepi Smith’s work.

In the coming year, Tripepi Smith will continue running digital ad campaigns for the City across LinkedIn, Facebook and Google while also providing graphic design services. The goal of the City’s effort is to raise awareness of the opportunities available in Tracy to start a business or take advantage of Tracy’s business-friendly programs and development opportunities.

Tracy has a booming economy and the City is focused on balancing all aspects of growth to enhance the quality of life for residents and businesses within the City.

“We offer a lot for entrepreneurs and we want them to think of Tracy when starting up their businesses or coming to California,” said Shelley Burcham, Economic Development Manager for the City of Tracy. “Tripepi Smith has been a key partner to the City, and has helped create and implement messaging, advertisements and brand awareness for Tracy across the United States. The team is fun to work with, smart and has deep knowledge of digital platforms which has taken our economic development marketing to the next level.

Tripepi Smith was engaged by Tracy in 2017 based upon a demonstrated history of successfully supporting public agency economic development work and a strong reputation for graphic design deliveries. Tripepi Smith team members Ryder Todd Smith, president, Melanie James, business analyst, and Karen Villaseñor, junior business analyst, worked hand-in-hand with Tracy’s staff to drive traffic and eyeballs to the City’s website and social media platforms.

“Tracy staff are proud of their city and the opportunities its booming economy is creating. The city is well-positioned geographically to meet the needs of numerous businesses,” said Melanie. “City staff have been forward-thinking in their approach to reach business leaders and site selection professionals to advance the Tracy brand, and we are excited to be back for another year of work with the team.”

With the renewed agreement, the campaign will shift to drive traffic to a soon-to-be-launched economic development website. The theme, however, will remain the same: Inside the Triangle. Tracy’s location on the edge of the Bay Area provides more affordable housing options with training and driving access to the Bay Area. As a result, the city has benefited from the demand of logistics companies while experiencing increased workforce housing demands. However, the City’s efforts to drive higher paying local jobs to keep workers off freeways and in town have also seen results.

About Tracy

The second most populated city in San Joaquin County, the City of Tracy is home to just over 82,000 people. Tracy is just an hour outside of Sacramento, San Francisco and San Jose, centered in a triangle formed by the major interstates of 580, 205, and 5 that has inspired its slogan, “Tracy. Think Inside the Triangle.” The City aspires to preserve and improve the quality of life for its residents so it may become the most prosperous community in California. Please visit to learn more about the City of Tracy.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, City of El Cerrito, City of Indian Wells, City of Yuba City, NHA Advisors, Cal Choice, California Joint Powers Insurance Authority, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.