TS Creates Graphics for the City of Aliso Viejo

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Aliso Viejo folder design

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Tripepi Smith talent has delivered new visual assets supporting an economic development project in the City of Aliso Viejo. Team members Kevin Bostwick and Bria Balliet worked closely with City staff to generate materials and stock photography that explain the City’s vision for redesigning the pedestrian experience in the Town Center.

“Tripepi Smith delivered exactly as promised and generated some excellent design ideas and infographics in the course of partnering with us,” said Jennifer Lowe, Senior Planner/Economic Development Officer for the City of Aliso Viejo, “We knew we needed professional visuals to present and explain a complex economic development situation, and the results should help Aliso Viejo in this project.”

Kevin, Tripepi Smith’s art director, created a detailed pitchbook including layered maps and aerial mock-ups to illustrate the City’s redevelopment vision to transform a main shopping center into a walkable retail and entertainment experience. The pitchbook was created for printing but was delivered as a PowerPoint to be easily updatable by City staff, and a matching, specialty folder was created to deliver the pitchbook and a USB. Bria, senior business analyst, visited the site to capture photographs that contextualize the planned improvements and showcase the City’s character.

Aliso Viejo presentation booklet

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Situated in the San Joaquin Hills of southern Orange County, Aliso Viejo is focused on continually improving the quality of life and pedestrian experience of its residents. Kevin commented: “We are excited to add the City of Aliso Viejo to our roster of clients. The economic development project was intellectually interesting, and I look forward to seeing the ways in which our team’s work product will contribute positively to the vibrancy of the everyday lives of Aliso Viejo residents.”

About the City of Aliso Viejo

Aliso Viejo is a master-planned community located in South Orange County, California. Since its incorporation in 2001, Aliso Viejo has consistently ranked among the top safest cities in the United States.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.