Content Rules!
The Internet is a busy place. In the midst of all that noise, how does one website stand out? The solution is quality content. All the fancy widgets and state of the art design do little to promote a company if viewers aren’t engaged by what they read when they arrive at the site.
The art of website content creation is about more than just telling an audience what services your organization can provide. Good content engages readers, inspires them to spread the word and utilizes search engine optimization techniques to bounce your website to the first page of the Google results when a potential client searches for key words related to your business.
If you’re thinking of revising your website’s content, keep in mind that concision is key. Studies show that viewers to web pages with 1000 words or more only read about 20% of the text.
When every word counts, how does one decide what exactly to say?
First, brainstorm. Explore exactly what information you want your clients/customers to absorb when they visit your website. What impression are you hoping to give? Who is your target audience?
Second, construct a list of topics describing your business. These ideas can be used as headings to organize the overall content of your website. They can also guide you in creating blog entries to keep your website content fresh.
Third, revisit your content regularly. In addition to writing a blog, this means revising the overall content of your static pages to reflect the subtle changes your company experiences over time. In this way your site will always represent you well.
Lastly, as any good business professional can tell you, it’s important to know what your strengths are. If studying particle physics is something you do for fun, but you always struggled in English class, consider hiring a professional to do your writing for you. Having a site you’re proud of will be worth every penny.