Katherine Griffiths Presents on Strategy and Messaging to APRPREP Cohort
Soon after earning her Accreditation in Public Relations (APR), Director Katherine Griffiths was invited to share her insight and knowledge on strategy and messaging with a national APRPREP cohort on July 6.
APRPREP is an online study course that prepares professionals for the APR exam. The course is centered around “Knowledge, Skills and Abilities”, or KSAs, that equip its participants for the public relations profession and to earn their APR. Throughout the course, candidates can meet with APR Facilitators, such as Katherine, to review work and receive feedback and study tips. Katherine became an APR Facilitator after completing an online curriculum including video tutorials, documents and a discussion forum.
“My APRPREP cohort was invaluable, not only providing important coursework and insightful context but also keeping me on task with a regular schedule and benchmarks,” said Katherine. “I am honored to have the opportunity to lend a helping hand to a new group of APR candidates.”
In “Researching, Planning, Implementing and Evaluating Programs: Strategy and Messaging”, Katherine focused on how communication strategies and action strategies differ and how strategies can provide a roadmap to specific, measurable, achievable, realistic and time-specific (SMART) objectives. She also discussed how strategy guides decision making and audience engagement.
“Katherine has returned to the APR Online Study Course after getting her APR to share her experience and support Accreditation in Public Relations,” said Michael Henry, technical facilitator for the course and e-learning producer for Point Productions. “Katherine is a great example of the vibrant learning community for continuing professional development, while creating more APRs!”
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.