Focus on: Rebranding
Tripepi Smith has helped several clients update their brand. Rebrand projects present challenges beyond those faced when branding with a blank slate. In the case of rebrands, the development of the organization’s new identity contends with its existing one. Research and outreach must analyze perceptions and usage of the current brand, and implementation must have a strategy for dealing with both the physical and emotional presence of existing identity. Existing stakeholder groups provide an important opportunity for insight into where the brand has been and where it could go. Careful analysis of the organization’s history, culture(s) and vision for the future provides context for creative development, while strategic engagement with organization staff informs implementation strategy. There is an art and a science to designing meaningful logos and associated brand elements. With rebrands, that art and science is doubly important.
You may also be interested in: Sub-branding
In addition to the samples shown below, we encourage you to review our full portfolio.