Tripepi Smith Samples
For Napa Valley College
Collated: January 2023
We are pleased to collect a set of relevant work samples here. We encourage you also to review our full online portfolio.
Napa Valley College Samples
Pivot Charter School
See our full showcase for Pivot.
In 2020, Tripepi Smith delivered a complete rebrand for Pivot. Pivot is a charter school brand with 4 campuses in California, a very distinct mission, and the typically diverse audiences of educational institutions (students, parents, faculty, staff, board, local community).
Tripepi Smith continues work with Pivot applying their new brand to signage, website, social media, mailers, etc.
After several interviews, Tripepi Smith helped Pivot formulate a mission statement and brand pillars. Next, the logo redesign process landed upon a new look, with a butterfly to represent the spirit of Pivot and its students, built from traditional educational “tangram” shapes. Tripepi Smith then developed comprehensive Brand Standards to inform all design moving forward. Finally, for the virtual celebration rolling out the new brand, Tripepi Smith created an animation introducing the new logo.
Pivot’s existing logo needed refreshing, and it needed to be made more flexible for many uses. Kevin created a quality system of brand components, anticipating several logo usages and designing accordingly (e.g., campus sub-brands, the 10yr anniversary, digital & print media, embroidery, social media assets, signage). Many institutions feel confined by an overly limited identity system. For Pivot, the educational tangram shapes used in the logo mark were designed to also provide a repeatable design pattern that would allow various pieces to be as “fun” or “professional” as necessary.
For the launch of the updated brand, Tripepi Smith recommended a school-wide virtual meeting. In advance, newly branded polo shirts were delivered to participants and Kevin created an animation celebrating the updated look.
Watch the brand launch animation
City of Napa
Tripepi Smith has been engaged with the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, they quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. Beginning the engagement mere months before COVID-19 hit the U.S. meant that Napa, like cities across the country, was having to pivot their approach to communications and they turned to Tripepi Smith to assist with the influx of critical public health outreach. In addition to drafting, scheduling, and monitoring social media posts across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases, and radio scripts. On an ad hoc basis, we have completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (One of these infographics was featured in a MarketWatch article.), wrote and designed their 2020 State of the City booklet, edited videos that told the story of local business and City support throughout the pandemic and more.
Social media management, monthly stories, website content—all helped the City engage in effective, transparent ways and measured by quarterly metrics reporting. This work generates ad hoc design projects, including graphics for finance, voter outreach and other civic messaging. For the infographic explaining coronavirus impact on budget, Tripepi Smith created an animated video:
https://www.youtube.com/watch?v=GJLNZX-gfn0
City of American Canyon
In 2020, Tripepi Smith began to work with the City of American Canyon, providing on-call communications and design support. In addition to generating the overall Communications Plan and providing related media and press services, Tripepi Smith has created designs for print, social media and infographics.
City of La Cañada Flintridge – Design
Since 2014, Tripepi Smith has designed for the City, including producing their LCF Vista newsletter. In 2017, we worked with City of La Cañada Flintridge to create their “LCF Shuttle” bus stop signage using their pre-existing shuttle branding.
See our full showcase for this client:
https://www.tripepismith.com/portfolio_page/lcf/
City of Manteca: Logos, Sub Logos, Graphic Design
Tripepi Smith has supported City of Manteca with a variety of logo work, designing distinct logos for departments or events, but also working within existing logos (like creating a “My Manteca” version of the seal or recreating their police badges into artwork that the City can customize). Along with the logo for their evening Market on Maple, Tripepi Smith designed flyers, and we’ve provided materials to support various priorities: sales tax info, redistricting, COVID info, and SB 1383 communication.
City of Cupertino
After providing the City of Cupertino with a communication assessment in 2015, the City further engaged Tripepi Smith in 2017 to update their style guide and refresh their brand identity. While maintaining the integrity of the current city seal and logo, the City of Cupertino now has an expanded color palette and a clearly defined typography set as a part of their identity. In the process of updating the style guide, Tripepi Smith also updated some of their city templates to be more streamlined and user friendly.
In 2019, Tripepi Smith used these brand standards for the City of Cupertino’s graphic design. In addition to their monthly publication Scene, Tripepi Smith created infographics and enhanced the layout for their annual Climate Action Plan report.
City of Livermore
City of Livermore has turned to Tripepi Smith for help creating materials for different City initiatives. We helped create a suite of COVID holiday safety pieces, centered on kiosk posters configured to translate easily into matching social media imagery. The City also decided to update their brand with an improved logo and a more modern, more functional set of logo and brand assets.
City of Grover Beach
The City of Grover Beach engaged Tripepi Smith in December 2020. Our retainer engagement in this coastal City includes weekly strategy calls with key staff, social media management, writing services, quarterly content planning meetings and monthly metrics reporting. Outside of the retainer agreement, Tripepi Smith has also assisted the City with districting outreach and education to meet federal requirements, and has assisted with website development, social media outreach, community engagement, workshop planning, educational video creation and more. Finally, Grover Beach engages Tripepi Smith for ad hoc work on an as-needed basis. To date, the City has engaged the firm to complete brochure and flyer designs, assist with sensitive communications related to the police department and produce additional social media and written content. The City recently renewed its contract with Tripepi Smith for another year.
Tripepi Smith Stock Photography
Tripepi Smith provides a wide array of event, architectural portrait and street photography services. Our team uses high resolution professional DSLR equipment – primarily Sony A7III cameras with premium lens options. This professional equipment is matched with the talent of our team members and their post-production Photoshop and Lightroom skills to generate great results for our clients.
View gallery: City Stock
Tripepi Smith Press Releases and Stories
City of Manhattan Beach
City Terminates Employment Agreement with Fire Chief
City of Grover Beach
Help Shape Grover Beach by Pursuing a Position on the City Council or Planning Commission
City of Santa Paula
Santa Paula adopts balanced budget for Fiscal Year 2020/21
City of Santa Ana
Santa Ana Establishes 200-Bed Interim Homeless Shelter in 28 Days
**Ghost wrote article for City of Santa Ana Staff. Ran in Western City Magazine