Collated for MPRPD April 2022
Monterey Peninsula Regional Parks District
City of La Cañada Flintridge — Newsletter & On-call Design
In addition to the City newsletter, Tripepi Smith designs per the City’s needs: brochures, presentations, logo reworks, etc.
Foster City — Levee Project Maps and Notices
Foster City’s levee mulit-year levee project affects residents in different ways. Tripepi Smith has been designing the necessary materials to keep the public informed (e.g. when the park trails are closed, or when school detours are required).
City of Livermore — Brand, Newsletter, On-call Design
In Spring of 2022, Tripepi Smith redesigned the city newsletter to be more engaging. We also refreshed their logo library and brand guidelines. During the COVID pandemic, Tripepi Smith created informational posters for park entrance kiosks, with the design created modularly to translate easily into social media as well.
City of Indian Wells – Budget-at-a-Glance, Financial Planner
Tripepi Smith uses engaging information graphics to translate City budget data into an engaging mailers that successfully put the information in front of the community in a digestible way.
View PDF: Full Budget-at-a-Glance
View PDF: Full Financial Planner
City of Napa, State of the City Booklet
View PDF: full State of the City Booklet
Tripepi Smith has been engaged with the City of Napa since late 2019. While the City originally engaged us for retainer services focused on social media creation and management, content writing and website support, they quickly expanded our engagement to include ad hoc graphic design support, video editing, infographic design and HR outreach and promotion. Beginning the engagement mere months before COVID-19 hit the U.S. meant that Napa, like cities across the country, was having to pivot their approach to communications and they turned to Tripepi Smith to assist with the influx of critical public health outreach. In addition to drafting, scheduling, and monitoring social media posts across all City platforms, Tripepi Smith has drafted written content such as letters from the City Manager, press releases, and radio scripts. On an ad hoc basis, we have completed detailed financial infographics that outlined the potential effects of COVID-19 on City finances (One of these infographics was featuredin a MarketWatch article.), wrote and designed for their 2020 and 2021 State of the City and Budget Books, Meanwhile, our videographers have told the story of local business and City support throughout the pandemic and more.
Social media management, monthly stories, website content—all helped the City engage in effective, transparent ways and measured by quarterly metrics reporting. This work generates ad hoc design projects, including graphics for finance, voter outreach and other civic messaging. For the infographic explaining coronavirus impact on budget, Tripepi Smith created an animated video:
https://www.youtube.com/watch?v=GJLNZX-gfn0
Foster City — Levee Project Maps and Notices
Foster City’s levee mulit-year levee project affects residents in different ways. Tripepi Smith has been designing the necessary materials to keep the public informed (e.g. when the park trails are closed, or when school detours are required).
City of Cupertino, Climate Action Plan Progress Report & Annual Budget-at-a-Glance
In addition to their monthly publication Scene, Tripepi Smith designs infographics and layouts for other annual reporting.
View PDF: 2020 Climate Action Plan Progress Report
View PDF 2021 Budget-at-a-Glance
This is in addition to having provided the City of Cupertino with a communication assessment in 2015 and a 2017 update to their style guide and refreshed brand identity.