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Yucca Valley Enlists Tripepi Smith for Western Joshua Tree Mailer

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Late last year, the state of California advanced the Western Joshua Tree (WJT) to a candidate species under the California Endangered Species Act. This designation means it is currently under review for potential addition to either the endangered species or threatened species lists. In January 2021, the Town of Yucca Valley enlisted the help of Tripepi Smith to craft a mailer to educate residents on how the change affected them and their property.

“With the recent advancement made for the protection of WJTs, Yucca Valley wanted to keep our residents informed of the review and all that it entails for the species,” said Yucca Valley Town Clerk Lesley Copeland. “It is crucial we abide by these new restrictions and provide residents with information in a digestible format. Tripepi Smith delivered just that with a visually appealing and educational piece.”

Senior Business Analyst Cameron Grimm and Business Analyst Sara Madsen took the lead on this project with the creation of an 8.5″ x 5.5″ half-page mailer to be sent out to all residents providing context for this ecological update. The mailer covered information regarding the new protections given to WJTs, as well as how to best approach a situation where one is present or impeding either commercial or residential property.

“The Town of Yucca Valley has made it a priority to keep their residents in the know when it comes to the status of the WJT,” said Cameron. “We applaud the City for their commitment to educating residents as well as creating a forum for conversation about the WJT.”

About the Town of Yucca Valley

Yucca Valley lies in the Little San Bernardino Mountains at an elevation of 3,300 feet as the gateway to the Joshua Tree National Park and the economic hub of the Morongo basin. Yucca Valley is conveniently situated on CA State Highway 62, intersected by State Highway 247 and easily accessible to all of Southern California.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.