TSA Principal Joins MMASC Panel on City Branding and Web 2.0
Ryder Todd Smith, President of Tripepi Smith & Associates, joined more than 300 local government leaders at the Municipal Management Association of Southern California’s (MMASC) 2015 Annual Conference. During the event, Ryder was joined by Lea Deesing, Chief Innovation Officer for the City of Riverside, and Bevin Handel, Public Information Officer for the City of Claremont, in a panel discussion that explored what it takes for agencies to successfully reinvent their online presence.
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“This year’s annual conference was a true testament of the importance in preparing the next generation of managers to continually look for ways to make the system better. Jorge Garcia, the Board and staff at MMASC have once again exceeded our expectations as leaders and industry professionals,” said Ryder Smith.
During his panel discussion, Ryder discussed how to evaluate the maturity of a public agency’s social media strategy and reviewed the available tools that allow agencies to engage their customers over multiple platforms.
Tripepi Smith is an active supporter of MMASC. In addition to being a Silver Sponsor, Tripepi Smith’s graphic designer, Kjerstin Nichter, provided high-resolution headshots to event attendees, and took photos throughout the conference of panels and events.
“Tripepi Smith is a leader in helping cities evolve and innovate city communications to better connect with residents, businesses, and visitors. They are also a great supporter of MMASC, and I appreciate Ryder sharing his experience with our members,” said MMASC President Jorge Garcia. “MMASC is experiencing rapid growth as we make great information and resources available to our membership.”
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Valley Water Company, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, California Utility Executive Management Association, Climatec Energy Services, California Contract Cities Association, California City Management Foundation,Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of La Cañada Flintridge,City of Livermore, City of Placentia and City of Norwalk.