TSA President to Moderate City Branding Panel at MMANC Annual Conference
Ryder Todd Smith, President
Tripepi Smith president Ryder Todd Smith is scheduled to moderate a panel at the upcoming Municipal Management Association of Northern California Annual Conference (MMANC). The conference is taking place in Sacramento, CA from October 15th through 17th. The title of the panel is “Branding Your City – A Primer,” and will feature three city leaders experiences working through the branding process: City of Hayward, City of Gilroy and City of Santa Clara. Panel participants will include:
- Tom Haglund, City Manager, City of Gilroy
- Sheila Tucker, Assistant City Manager, City of Santa Clara
- Frank Holland, Community & Media Relations Officer, City of Hayward
“A city’s brand can serve as a help or a hindrance to economic development, community safety, civic engagement and other quality of life issues,” commented Ryder Todd Smith, president of Tripepi Smith. “The goal of this panel presentation is to empower each attendee with the basic knowledge of costs, processes and politics involved in a city branding effort. MMANC is always focused on adding value for its members, and I think this panel will nail that objective.”
Tripepi Smith is an Executive Level sponsor of MMANC for 2014.
MMANC is “Municipal Management Association of Northern California” — a membership organization of local government management professionals located throughout the 49 counties of Northern California. MMANC was formed in 1950 to address the professional needs of public management staff (Full Members are any persons employed at least half-time in administrative and/or management work for a local governmental agency in Northern California, except for the chief administrative officer of an agency or municipality). It is the oldest and one of the largest organizations of its kind in the nation.
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. The company’s unique mix of marketing prowess and technology chops provides a competitive advantage for businesses and organizations seeking to convert the Internet from a threat to an opportunity. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Mathis Group, California City Management Foundation,California Utility Executive Management Association, Olympic Staffing Services, Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of La Cañada Flintridge, City of Livermore, City of Placentia and Michaelson, Connor and Boul.