TSA Delivers Social Media for La Cañada Flintridge
When the City of La Cañada Flintridge wanted to incorporate social media into their communication strategy, they enlisted the help of professionals to ensure it was done correctly. Tripepi Smith was engaged to guide the City through the creation of social media policy and to create and brand the City’s social media channels.
Tripepi Smith worked with staff to create a social media policy that represented the best practices used by public agencies combined with a format and tone that matched the culture and needs of the City. Tripepi Smith also established and branded social media pages for the City on Facebook, Twitter and YouTube. After adoption of the social media policy, the platforms were launched.
La Cañada Flintridge’s social media channels can now be found at the following locations:
- https://www.facebook.com/cityoflacanadaflintridge
- https://twitter.com/theCityofLCF
- https://www.youtube.com/user/TheCityofLCF
City of La Cañada Flintridge Administrative Services Director Kevin Chun commented on the choice to involve Tripepi Smith, “We knew that we wanted to engage our residents through social media, but being a public agency we wanted to make sure we did it right. Tripepi Smith is one of the few firms that has the knowledge of local government space and marketing communication technologies – it made them the obvious choice.” Tripepi Smith has also executed other communication projects for the City including a communications assessment and quarterly newsletter execution.
“Sometimes cities embark on social media with no clear strategy for the use of the medium,” said Ryder Todd Smith, president of Tripepi Smith. “By starting with policy development, branding and a clear vision for usage, the staff at City of La Cañada Flintridge thoughtfully executed on social media and is starting off with a strong foundation.”
The City of La Cañada Flintridge is a bedroom community of over 20,000 residents and 6,750 households nestled against the San Gabriel Mountains in Southern California. La Cañada Flintridge is scenically located at the base of the Angeles National Forest; it is a short drive to the urban centers of downtown Pasadena, Glendale, and Los Angeles. With a tradition of limited government, City Hall is committed to providing residents with a high level of service while keeping government small.
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. The company’s unique mix of marketing prowess and technology chops provides a competitive advantage for businesses and organizations seeking to convert the Internet from a threat to an opportunity. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Mathis Group, California City Management Foundation,California Utility Executive Management Association, Olympic Staffing Services, Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Livermore, City of Placentia and Michaelson, Connor and Boul.