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TSA Associate Certified in Google Analytics

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ShannonWebTripepi Smith and Associates’ business analyst Shannon O’Hare recently received an Individual Qualification in Google Analytics. The certification affirms Shannon’s fundamental understanding of Google Analytics, a program that measures website traffic and traffic sources. Certification is only achieved after a rigorous exam is completed and passed.

“Websites are one of the pillars of communication for any organization. What we see over and over again are clients who have a great website or launch a new website but do not have the tools to understand how the website is used or who is visiting it,” commented Shannon O’Hare. “Tripepi Smith recognizes that a strong understanding of Google Analytics is critical to the nature of the advice we provide clients.”

Google Analytics is a leading program providing metrics on website traffic. The free program can provide information on the traffic volume, user time spent on the site, and pages visited. The program also collects anonymous data on users to the website, including users geographic location, the time of day the website is visited, the device visitors user to access the website, and the website visitors are clicking from. At Tripepi Smith, Google Analytics is incorporated into every website built by the firm. Additionally, Tripepi Smith offers Google Analytics reports for clients, as well as staff training in the fundamentals of Analytics.

“We pride ourselves on integrating technology into all communications at the organization for whom we work. Google Analytics is a critical part of understanding the website and our investment in Google Analytics certification reflects our unique market position. Tripepi Smith has seen significant interest from clients in our Google Analytics services,” said Ryder Todd Smith, president of Tripepi Smith. “This certification is not an easy one to achieve, and I am proud of Shannon for her success in  passing the exam.”

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland WaterCalifornia Contract Cities AssociationCalifornia City Management Foundation,California Utility Executive Management AssociationClimatec Energy ServicesBig Independent Cities Excess PoolIndependent Cities Finance AuthorityCity of DuarteCity of La Cañada Flintridge,City of LivermoreCity of Placentia and City of Norwalk.

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