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TS Principal Published in Western City Magazine

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Western City MagazineTripepi Smith Principal Ryder Smith authored “Protecting Your Online Reputation” for the August issue of Western City Magazine.

In the article, Ryder offers readers a set of proactive steps and tools that can contribute to a positive, professional online presence.

“Google your name right now. Do you like what you see? Will others?

The internet has become the dominant place to make a first impression, and those in the public eye have the most at stake when it comes to their online reputations.

Searching online for someone’s name as a quick refresher on who they are and where they’re from is a common practice. A brief scroll through search results can help avoid the awkward social moment of forgetting personal details, like where someone went to college or the name of a spouse. Similarly, others may search online for information about you to learn the details of your life, and they may not be discerning when it comes to the sources of that information.”

Read the rest of Ryder’s article here.

Ryder’s insights and experience across dozens of cities has quickly made his firm, Tripepi Smith, the “go-to” firm for municipalities in need of help with public engagement and outreach. Ryder’s mash-up experience in public policy, social media and creative instincts have made him a recognized thought leader among local government staff and elected officials.