Tripepi Smith Brings a Fresh Look to the Indian Wells Digital Newsletter
Since 2018, the City of Indian Wells has enlisted Tripepi Smith as its communications partner, which has included social media management, graphic design, video production, website support and email marketing.
From the outset of the partnership, Tripepi Smith has supported the City in producing a quarterly, digital newsletter distributed to residents via Constant Contact. At the start of 2025, Indian Wells increased the newsletter’s frequency to monthly and implemented a refreshed design to boost engagement.
“With the growing number of projects and events taking place in Indian Wells, we made the choice to provide our residents with a more frequent source of local news. Staying connected helps ensure residents remain informed, engaged and proud of what’s happening in their community,” said Indian Wells City Manager Chris Freeland. “Tripepi Smith has been a valuable partner in evolving our outreach efforts, and this new, visually engaging newsletter gives residents quick access to the latest developments in our City.”
Newsletter content is drafted by Principal Cameron Grimm, APR, Senior Business Analyst Kaetlyn Hernandez, Business Analyst Abby Romano and Junior Business Analyst Emma Totaro. Senior Graphic Designer Kjerstin Wingert created the updated design, which is maintained by Junior Graphic Designer Jessa Laboissonniere. The design elements include clickable videos and buttons, creative graphics and relevant pictures from community events and local gathering spots.
“The City’s newsletter plays a key role in keeping residents informed,” said Kaetlyn. “With more than 6,000 subscribers, it is an effective platform for delivering timely updates and encouraging community involvement.”
View the latest editions of the newsletter here.
About the City of Indian Wells
Located in the heart of Southern California’s Desert Resort communities, the City of Indian Wells is recognized worldwide for its tranquil and luxurious resort environment. Then and now, astute planning and city leadership have helped Indian Wells achieve status as one of the premier residential resorts and vacation destinations in the United States. Guests and residents alike are continually drawn to the many amenities that Indian Wells offers, including four world-class resorts, Indian Wells Golf Resort and Indian Wells Tennis Garden, a variety of cultural programs, impressive resident benefits, and much more. Whether you are here for a day, a week or a lifetime, idyllic Indian Wells offers a peerless experience that truly elicits a state of overall well-being. Visit the City of Indian Wells website to learn more.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.