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TS Director Jon Barilone’s Thoughts on CAPIO AC 2018

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Jon Barilone with CAPIO Past President C.L. Lopez

Following his April trip to Santa Rosa, CA for the California Association of Public Information Officials (CAPIO) Annual Conference, Tripepi Smith Director Jon Barilone had thoughts to share about his experience:

The CAPIO Annual Conference is the exact type of conference that Tripepi Smith loves to attend and sponsor. We often find ourselves filling the shoes of a Public Information Officer or performing similar tasks, so CAPIO members are “our people.” It was great to spend time with some of our current clients and make new friends from throughout the state.

As a hybrid marketing-technology-public affairs firm, Tripepi Smith is a force-multiplier for the communicators inside public agencies all over California. The CAPIO Annual Conference gave us a chance to confirm some best practices, get a glimpse of what is possible, and acknowledge those setting the bar for the next generation of public communicators.

One particularly interesting session was Santa Clara sharing how they transform multi-hour Council meeting video footage into a single, 90-second recap. See http://santaclaraca.gov/scsource for examples. The process is surprisingly simple after initial setup work.

We look forward to further connecting with members on the CAPIO circuit and especially at next year’s annual conference, which takes place in our own backyard of Newport Beach.

About CAPIO

The California Association of Public Information Officials (CAPIO) is a membership organization serving more than 500 professionals throughout the public sector who engage communities through honest and transparent communication. CAPIO provides education and networking that helps its members and their agencies develop and advance. The Association believes that good government requires good communicators.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

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