Tripepi Smith Designs New Collateral for City of Los Altos
Tripepi Smith recently began a multi-year engagement with the City of Los Altos to assist the City in various communication projects, including strategic branding and design. As part of this collaboration, the City tasked the team with creating comprehensive brand guidelines, vectorizing and expanding their logo file and designing a PowerPoint template for City correspondence.
Tripepi Smith Senior Graphic Designer Kjerstin Wingert created the design elements, working closely with City staff to ensure the deliverables aligned with their vision and mission. Principal Jennifer Nentwig, Business Analyst Madeline Wilson and Junior Graphic Designer Alexis Mendez provided additional project management and design support for the initiative.
“We are aiming to promote a clearer, more defined City brand to help create familiarity for residents and others who view our City communications,” said Assistant City Manager of Los Altos Nick Zornes. “Tripepi Smith’s thoughtful approach and collaborative efforts have created excellent graphic imagery so far, which will lay the foundation for effective City communication for years to come.”
A key element of this engagement was the development of detailed brand guidelines. These guidelines outlined proper logo usage, specified logo variations for different mediums and established a consistent color palette and font selection for all City materials. Tripepi Smith also produced high-quality vectorized logo files for both digital and print applications.
To further support the City’s branding efforts, Tripepi Smith designed a PowerPoint template for City communications, ensuring professional and consistent visuals across departments.
“Working with the City of Los Altos has been a delight,” shared Kjerstin. “Each design element works to establish a cohesive and recognizable brand identity that strengthens both internal and external communications in the City. With these assets, the City of Los Altos is well-equipped to maintain a unified and impactful brand presence across all platforms.”
About the City of Los Altos
Incorporated in 1952, Los Altos is a general law city with five elected council members who serve four-year terms.Tree-lined streets and a small village atmosphere characterize Los Altos, which is located in the heart of world famous Silicon Valley. Just 40 miles south of San Francisco, Los Altos is a residential community served by seven small retail districts. The seven square mile City is developed with small businesses, schools, libraries, and churches.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.