TS Delivers Full-Scale Communications Strategy for Renne Public Law Group
Renne Public Law Group (RPLG) formed in March 2018, bringing together thought leaders in municipal law who are devoted to the principle that representing government is in the public interest. To establish the firm’s brand as a partner and resource to public agencies in California, RPLG turned to Tripepi Smith for marketing support. Since the firm’s formation, Tripepi Smith has closely collaborated with RPLG to ramp up communications, establish a strong presence on the conference circuit, create branded collateral and launch a new consulting division, RPLG.solutions.
“With RPLG’s commitment to and passion for supporting local government, a partnership between our two firms was a logical step,” said Ryder Todd Smith, president of Tripepi Smith. “Though the firm itself is new, the lawyers are experienced professionals with a long history of work in local government. Tripepi Smith is proud to work with RPLG, and I am excited to help RPLG grow in the future.”
Based in San Francisco, RPLG practices throughout California, representing a diverse group of public and private clients in need of effective, responsive and ethical legal assistance. The firm was launched by four key partners: Louise Renne, Jon Holtzman, Teresa Stricker and Art Hartinger. RPLG’s lawyers provide the tools to strengthen and preserve public services, empowering policy makers to further their objectives while minimizing legal risks.
Over the past seven months, Tripepi Smith’s work has included communications and conference planning, establishing RPLG’s social media networks, creating a branding style guide, and delivering a booth and suite of collateral materials. Tripepi Smith’s team also created a more modern, user-friendly version of the RPLG website to better reflect the firm’s services and culture.
“Working with the Tripepi Smith team has exceeded our expectations of a marketing firm,” said Jon Holtzman, RPLG Partner. “They have an insightful perspective on the intricacies of local government which has helped jumpstart RPLG’s presence. Moreover, Tripepi Smith was essential to the timely launch of our consulting firm.”
RPLG announced the formation of RPLG.solutions in September 2018. Led by Bill Lindsay, recently retired and highly respected City Manager of Richmond, Calif., RPLG.solutions merges the expertise of the seasoned attorneys at RPLG with the experience of professionals from a broad spectrum of disciplines, including public management, financial analysis, human resources, labor negotiations, police and fire management, and more. Tripepi Smith worked with RPLG’s team to create the RPLG.solutions logo, website, pop-up banner and informational pocket slicks.
“RPLG.solutions is designed to help public agencies make real improvements to better serve the public interest,” continued Holtzman. “We will continue to rely heavily on the Tripepi Smith team’s deep understanding of local government and comprehensive skill set at both RPLG and RPLG.solutions.”
RPLG practices throughout California, advising and advocating for public agencies, nonprofit entities, individuals and private entities in need of effective, responsive and creative legal solutions. The attorneys at RPLG believe that serving and defending public law is in the public interest. Although RPLG is a “private” firm, the firm works seamlessly with clients to form a collaborative team with in-house staff to strengthen and preserve public services. Through its consulting group, RPLG.solutions offers multidisciplinary and innovative problem-solving resources both independently and in combination with Renne Public Law Group’s attorneys. The City and County of San Francisco, City of Brisbane, City of Oakland, City of Pleasanton, Town of Corte Madera, Moraga-Orinda Fire District, Bay Area Rapid Transit, UC Hastings College of the Law, Transbay Joint Powers Authority and League of California Cities are among RPLG’s clients.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.