Tripepi Smith to Attend and Speak at the CAPIO Annual Conference

  |   News   |   No comment

"Our CAPIO Annual Conference Team" with headshots of Ryder Todd Smith, Saara Lampwalla and Jon Barilone

President Ryder Todd Smith, Director Jon Barilone and Business Analyst Saara Lampwalla will represent Tripepi Smith at the California Association of Public Information Officials (CAPIO) 2021 Annual Conference in Squaw Creek from November 2-5, 2021.

Not only is Tripepi Smith a Diamond Sponsor for CAPIO, but the firm will also sponsor the conference Wi-Fi and lead two insightful sessions.

On November 2 at 4 p.m., Ryder, Saara and Jon will close out a pre-conference “Social Media Boot Camp” featuring presentations by representatives from Facebook and Instagram, Twitter and Nextdoor. The Tripepi Smith team will dive deep into gathering social media analytics in “Measuring What Matters.”

“We hope CAPIO members walk away from this hands-on workshop feeling empowered by having measured the impact of their work,” said Saara.

Key takeaways from the session will include:

  • Why measuring metrics matters,
  • Creating a social media dashboard report,
  • And important social media metrics to gather.

On November 4 at 9 a.m., Jon will moderate the discussion “Two (or Three or Four) Heads Are Better Than One: Forming Your Countywide PIO Network.”

“Collaboration across geographic boundaries has a positive impact on reaching the public with important announcements,” said Jon. “It’s an honor to have the opportunity to moderate a panel of public information professionals who put that principle into practice every day.”

Tripepi Smith’s conference resources are available at


CAPIO is a membership organization serving more than 700 professionals throughout the public sector who engage communities through honest and transparent communication. CAPIO provides education and networking that helps its members and their agencies develop and advance. CAPIO is the leading professional organization dedicated to advancing public communicators through training, resources and networking to strengthen and engage communities—a fundamental piece of good government.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American CanyonCity of Culver CityCity of CupertinoCity of Daly CityCity of DuarteCity of Grover BeachCity of Santa PaulaCity of Indian WellsCity of La Cañada FlintridgeCity of Lake ForestCity of LivermoreCity of NapaCity of ParamountCity of MartinezCity of TracyCity of VallejoCalChoice Energy AuthorityCalifornia Joint Powers Insurance AuthoritySanta Clarita Valley Water AgencySanta Clara County Fire DepartmentCosta Mesa Sanitary DistrictRowland Water DistrictCalifornia Contract Cities AssociationCalifornia City Management FoundationRenne Public Law GroupBob Hall & Associates and Climatec.