Tripepi Smith Lights Up CalChoice’s Power Choice Program with Informative Videos
California Choice Energy Authority (CalChoice) enlisted Tripepi Smith to promote its new solar and battery storage program (Power Choice) to the residential customers of its associate member community choice aggregators (CCAs). Tripepi Smith created a series of customized informational videos detailing the program’s benefits and providing guidance on the enrollment process to enhance community understanding and encourage participation.
Tailored to the specific branding and needs of each member agency, which include Lancaster Energy, Pico Rivera Innovative Municipal Energy, Pomona Choice Energy, Rancho Mirage Energy Authority, San Jacinto Power, Apple Valley Choice Energy, and Energy for Palmdale’s Independent Choice, each of the seven customized videos engage and educate residents in their respective territories.
“These interactive videos have proven invaluable in clarifying our new Power Choice program for residents,” said Executive Director of CalChoice Jason Caudle. “Tripepi Smith’s creative vision and professional expertise was evident throughout the entire video production process, including while working with third party stakeholders. The team’s innovative approach has not only educated our communities, but also sparked enthusiasm and participation in the program.”
Led by Senior Business Analyst Karen Villaseñor, Business Analyst Charlie Mounts and Junior Business Analyst Olivia Rizzuto with video assistance from Junior Videographer Ethan De la Peña, the team crafted a series of videos that provide clear insights into how residents can leverage renewable energy solutions without traditional financial barriers.
“These videos represent Tripepi Smith’s commitment to empowering communities with accessible information,” said Charlie. “ Our goal is always to drive awareness and understanding, ultimately contributing to a more sustainable energy future.”
About California Choice Energy Authority (CalChoice)
In 2017, the City of Lancaster and the City of San Jacinto joined forces to create the California Choice Energy Authority (CalChoice), a hybrid joint powers authority (JPA) designed to help cities in Southern California Edison territory participate in CCA without sacrificing local control. CalChoice is committed to providing cleaner and more affordable energy options to customers across Southern California.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.