Tripepi Smith’s Animated Ballot Measure Videos: Making Voting Easier
This election season, several Tripepi Smith clients opted to use animated videos as an engaging way to inform residents about important ballot measures. Animated videos simplify complex ballot measure language, transforming it into visually engaging concepts that make it easier for residents to grasp the details surrounding each measure.
Clients that enlisted Tripepi Smith to produce videos this election cycle include the cities of Palmdale, Brawley, Los Alamitos, Visalia, Livingston and Atascadero, as well as Scotts Valley Fire District. Each video delves into the specifics of the local measure, its implications and how it will affect residents.
Principal Cameron Grimm and Junior Videographers Ethan De La Peña and Audrin Baghaie oversee this area of work. The process for creating animated ballot measure videos begins with a collaborative approach that emphasizes scriptwriting and storyboarding. The team works closely with agency staff to identify the key messages they want to convey, ensuring that the content aligns with their goals. Animators then map out the visual elements that will enhance the message, making the information engaging and accessible.
“Explaining these ballot measures and incorporating creative elements not only enhances understanding but also fosters civic engagement and transparency,” said Tripepi Smith Principal Cameron Grimm. “In collaboration with our clients, I’m proud of the meaningful work we’ve produced to connect with residents and encourage informed participation in their local governance.”
The animated videos are just one part of a broader outreach strategy to engage residents and improve understanding of ballot measures. Tripepi Smith also provides digital marketing and advertising services to help ensure the videos are seen by a large audience. By integrating video content and advertising with various educational initiatives — including written materials, graphic design, community workshops, and more — the Tripepi Smith team works to convey important information to the community.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.