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Tripepi Smith Provides Quick Strike Social Media Audit for City of Riverbank

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Tripepi Smith was hired by the City of Riverbank to review its social media pages and help set baseline metrics and goals for the City’s digital strategy through our Quick Strike Social Media Audit process. During the audit, Tripepi Smith staff reviewed and analyzed the City’s Facebook, Twitter and YouTube pages, content development and approval process, social media policies, and the past three months of metrics. The findings were consolidated into a report and a one-hour briefing for the City leadership.

“Tripepi Smith’s final report gave us a lot of really good information about our City’s social media configuration and several areas to think about,” said Norma Torres-Manriquez, Administration Analyst II for the City of Riverbank.

“The Quick Strike Social Media Audits are a useful tool to help municipal agencies get a sense of where they are with their social media efforts and to start the process of developing baseline metrics and achievable objectives,” said Ryder Todd Smith, President of Tripepi Smith. “With the delivery of this audit for Riverbank, the City is better positioned to enhance its public engagement efforts.”

Through the social media audit, Tripepi Smith set baseline metrics for Riverbank’s social media engagement, visitor demographics, and content and post response. In addition, Tripepi Smith gave Riverbank more than 15 action item recommendations to increase their engagement rates with residents and business owners.

“We are very happy with the Quick Strike Social Media Audit. Tripepi Smith gave us a lot of good feedback and helped us understand some of our risks and opportunities,” said Garcia. “For a small city like ours, the Audit was sized just right. Through this, we were able to quickly see, at a high-level, what is working and what isn’t.”

Tripepi Smith provides broad communication support services to public agencies and private companies throughout the State of California. Over twenty-five cities have leveraged Tripepi Smith to enhance resident engagement and master the new media platforms that are dominating the Internet today.