Tripepi Smith Principal Speaks at ICMA
In September 2015, Tripepi Smith President Ryder Todd Smith took to the stage at the International City County Management Association (ICMA) in Seattle, WA to discuss social media use by city governments. The gathering of city leaders was the 101st gathering for the association and featured thousands of attendees.
Ryder joined a panel with representatives from the City of West Hollywood and Government Social Media to present ideas for cities to better connect with residents using new tools and technologies. His comments included data generated from researching social media use by cities throughout Los Angeles County and provided insights on the proliferation of social media by public agencies. Ultimately, the presentation outlined ten steps cities could take to march toward social media maturity.
The presentation can be found here (PDF).
“More and more cities are discovering the power of social media to connect with their residents in new ways to engage and educate their public. But this new medium can create uncertainty for city staff and councilmembers. Tripepi Smith helps cities turn the Internet from a threat to an opportunity,” said Ryder.
Tripepi Smith is routinely engaged by public agencies to evaluate, devise and execute social media strategies and campaigns. The work often involves executing advertising campaigns, branding the platforms, developing editorial calendars and analyzing metrics related to the platforms.
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Valley Water Company, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, California Utility Executive Management Association, Climatec Energy Services, California Contract Cities Association, California City Management Foundation,Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of La Cañada Flintridge,City of Livermore, City of Placentia and City of Norwalk.