Tripepi Smith Leads League Webinar Series on City Social Media Use

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In partnership with the League of California Cities, Tripepi Smith delivered a ten-part webinar series on social media use by public agencies. The series spanned ten months, with over 900 registrations recorded. Tripepi Smith donated its time and expertise to aid cities of all sizes across the State of California in improving their social media processes.

Social media growth has had a major impact on the Internet, economy, various political movements, and the overall relationship between government and the governed. These realities are evident to city staff across California, but the speed of change in social media combined with its constant demand for engagement puts great amounts of stress on public agencies to successfully utilize each platform. The webinar series, organized with aid from League of California Cities’ staff, was intended to provide practical training for all levels of city staff and elected officials, helping them better plan and execute successful postings on multiple social media platforms.

All of the webinars were recorded and can be found online here:

Subjects covered include:
Fundamentals of Social Media
Conversing With Residents and Tracking Sentiment
Calls to Action and Social Media Driven Advocacy
Winning Content for Cities
Metrics for Social Media
Why Use Social Media to Engage with Constituents
Legal Restrictions and Policy Requirements for Social Media Engagement
Efficient Social Media Management
Is Instagram for Us?

“This was a highly-successful webinar series, and we appreciate Tripepi Smith’s sustained support through the ten months to deliver this resource. Tripepi Smith is a recognized leader in city communications; the firm offered insights and ideas that will benefit all layers of city government,” said Bismarck Obando, Director of Public Affairs. “Social media is a powerful tool for cities to connect with residents and to encourage civic engagement. The League of California Cities developed this program with the idea of aiding our member agencies in improving civic engagement and transparency.”

The webinar sessions were co-chaired by speakers, including Tripepi Smith President Ryder Todd Smith. When the webinar discussion turned to the topic of legal concerns, Renne Sloan Holtzman Sakai Partner Jeff Sloan also joined the conversation for a comprehensive review of legal considerations.

“Social media is saturating the market for people’s attention. If we are going to engage in civic discourse to solve our problems, that discussion will need to happen as much online as it does in council chambers and community meetings,” said Ryder. “The League of California Cities is the largest and most influential local government association in California, and we value the chance to work with them to help cities learn about and improve their city social media strategies.”

Tripepi Smith provides broad communication support services to public agencies and private companies throughout the State of California. Over twenty-five cities have leveraged Tripepi Smith to enhance resident engagement and master the new media platforms that are dominating the Internet today.

Renne Sloan Holtzman Sakai LLP (Public Law Group®) was founded to serve large and small public agencies, nonprofits and community-based organizations, and private entities throughout California. The Public Law Group® combines the knowledge of legal practitioners with the practical experience of human resources professionals. The firm is built on the successful outside-the-box approach developed by our Chair, former San Francisco City Attorney Louise Renne.

Established in 1898, the League of California Cities is a nonprofit statewide association that advocates for cities with the state and federal governments and provides education and training services to elected and appointed city officials.

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