Tripepi Smith Helps Saratoga Envision Its Future Website
Tripepi Smith has delivered on a Website Visioning Document for the City of Saratoga. The purpose of the document is to help the City confirm its goals and visions for a new website prior to issuing an RFP to upgrade the website.
The City engaged Tripepi Smith on this project as a follow-up to the Communications Assessment that Tripepi Smith presented to City Staff and Council in 2015. The City of Saratoga had already recognized the need to update the City’s website prior to the Assessment, but the Communications Assessment validated Staff’s concerns.
“Creating a new website that integrates the needs of the community with the City’s organizational structure is a daunting task,” said Saratoga City Manager James Lindsay. “There are a myriad of issues to consider, including the state of technology, design elements, and workflow integration.
“Tripepi Smith did a great job of understanding the desired outcome of the new website and helping form a vision for the updated site. This is the second time Tripepi Smith’s team delivered exactly what they promised to the City of Saratoga.”
The Website Visioning Document was the culmination of an analysis process developed by Tripepi Smith that included a series of deep interviews and website research. Key members of the City Staff offered their input on the features that they liked or don’t like about about the current website. Tripepi Smith also analyzed the features and elements of websites of similar agencies that either reflected the features Staff preferred or showcased progressive design that used newer concepts and technologies to deliver a great user experience. The resulting 37-page document included screen grabs of inspirational websites, a proposed menu structure, and wireframes that highlighted the various communication priorities of the City.
“City of Saratoga Staff took a forward-thinking approach to the website development process by initiating a website visioning document before even going to RFP. This document will become a tool to help the City identify the right website partner and aid that partner in fulfilling the City’s online engagement goals,” said Ryder Todd Smith, President at Tripepi Smith. “Doing great work for clients is important to our team; whenever a client invites us back to do more work, it is a real win for Tripepi Smith.”
Tripepi Smith specializes in marketing, technology and public affairs consulting services. The firm’s clients include private companies, joint powers authorities, non-profits and city governments across the State of California. It is a corporate sponsor of the Municipal Management Association of Southern California, the California City Management Foundation, the California Contract Cities Association, the Association of California Cities – Orange County and the Municipal Management Association of Northern California.
Providing a retreat from the fast-paced Silicon Valley lifestyle, the City of Saratoga is an attractive residential community with a small-town vibe. Known for its high quality of life, excellent schools and distinctive businesses, Saratoga holds a special place in the hearts of residents and visitors alike. Learn more at http://www.saratoga.ca.us/.