Tripepi Smith Delivers Morgan Hill Communications Assessment

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The City of Morgan Hill has taken receipt of a Tripepi Smith Communications Assessment report. The project, initiated by the City’s Communications and Engagement Manager, sought to help the City enhance an already robust communications program and identify opportunities for greater engagement and transparency. In completing this assessment, Morgan Hill joins several other cities that underwent this improvement process, including Cupertino, Saratoga, Livermore and Norwalk.

Like many cities, Morgan Hill is working hard to keep up with the public’s preferred method to engage with their government. The fast pace of change often means that an outside set of eyes can help City Staff identify opportunities to utilize existing assets to create greater efficiency or simply deliver more information to residents. A key mantra of Tripepi Smith’s philosophy is to help cities “go where the people already are.”

“Morgan Hill is dedicated to engagement and transparency for the community we serve, but we also recognize that an outside perspective can help us improve. Tripepi Smith brings a wealth of experience working with public agencies from across California and delivers their ideas within the context of the specific needs and capabilities of Morgan Hill,” said Maureen Tobin, Communications and Engagement Manager for the City of Morgan Hill.

Tripepi Smith’s Communications Assessment service offers public agencies a holistic evaluation of their current communication activities and identifies areas for improvement to better engage residents, further expand transparency, and more effectively connect with disconnected community cohorts. At the conclusion of the process, the City receives an extensive report with documentation of existing processes and actionable steps to take to improve engagement.

“Morgan Hill is a gem of a city with a wonderful downtown, great dining options, and excellent accessibility to the hustle of the Bay Area despite its more rural feel. In some ways, it is the best of Silicon Valley. After interviewing dozens of staff, council members and residents, we found actively engaged community members and a council and city staff who all share a common mission to enhance the overall community. Moreover, all of these groups–and much of the city–are bound together by an amazing central community athletic facility,” said Ryder Todd Smith, President at Tripepi Smith.

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the state of California. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Valley Water Company, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, California Utility Executive Management Association, Climatec Energy Services, California Contract Cities Association, California City Management Foundation,Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of La Cañada Flintridge,City of Livermore, City of Placentia, and City of Norwalk.

Morgan Hill is located in South Silicon Valley, just 10 miles south of San Jose. Morgan Hill’s ideal location provides residents and visitors a vibrant Downtown as well as year-round outdoor recreational activities, including cycling, golfing, swimming, and boating. Downtown Morgan Hill is the South Silicon Valley culinary and entertainment mecca, with over 30 restaurants offering diners wonderful selections for any palate. The historic downtown boasts charming boutiques, public art displays, year-round Farmers’ Market, and special events and festivals that attract 250,000 visitors each year.

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