Tripepi Smith Delivers Coronado Social Media Advice

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The City of Coronado recently adopted a social media policy that Tripepi Smith helped develop. The City has an active social media presence and council members are particularly active in this tight-knit community that hugs the Pacific Ocean. Tripepi Smith’s work with the city manager’s office focused on understanding the role of social media in the community dialogue and suggesting a policy to help the City better engage with residents while following legal best practices for staff and elected official involvement on social media.

“Coronado’s priority is transparency and public engagement with our community. Platforms like Facebook and Twitter present huge opportunities for cities to connect with residents where the residents are already spending their time. But, we must do so in a way that keeps the city and our council on the right side of the law,” said Blair King, City Manager of the City of Coronado. “Tripepi Smith was an excellent partner for Coronado in our social media efforts. They have a strong understanding of the approach many other cities are taking, yet they delivered an innovative thought process to help us understand social media’s distinct role in our community.”

Tripepi Smith is a recognized leader in local government social media consulting. With several Hootsuite Certified Social Media Marketers on the team and dozens of public agency clients, Tripepi Smith has carved out a lead role to public agencies in the digital media world.

“The City of Coronado is clearly taking a proactive role to advance resident engagement and outreach. The Staff showed genuine interest in understanding how to make social media work for the benefit of the City and residents,” said Ryder Todd Smith, President at Tripepi Smith. “Coronado is certainly a unique community with an amazing location in the world and a tight-knit community feel that many cities would hope to achieve.”

Tripepi Smith’s work with the City included interviews with City Staff and residents and an on-site debrief with the City’s senior staff to discuss findings and observations. The City’s new social media policy provides guidelines for the planning, management, and efficient use and control of its social media sites. The Coronado City Council unanimously adopted the proposed social media policy in February 2017.

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the state of California. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Valley Water Company, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, California Utility Executive Management Association, Climatec Energy Services, California Contract Cities Association, California City Management Foundation,Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of La Cañada Flintridge,City of Livermore, City of Placentia, and City of Norwalk.

The City of Coronado is a small beach community, with an island feel. Incorporated in 1890, Coronado has a rich history and exceptional community assets in a village atmosphere. Surrounded by the San Diego Bay and the Pacific Ocean, Coronado offers a unique lifestyle enjoyed by residents, and has also welcomed visitors from around the world for nearly 120 years.

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