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Tripepi Smith Aids Paramount Al Fresco Dining Program

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When COVID-19 forced California restaurants to cease indoor dining operations, the City of Paramount entrusted Tripepi Smith to help promote their temporary outdoor dining program: Al Fresco. A communications partner with the City since 2016, the Tripepi Smith team worked closely with the City to expedite the marketing of the new program with a goal of reaching both Paramount residents and restaurant operators.

“As a tightly knit community, Paramount prides itself on supporting our local restaurants and businesses when times are tough,” said Paramount Assistant City Manager Andrew Vialpando. “With the rapidly changing landscape brought on by COVID-19, we set out to adapt fast and deliver an effective Al Fresco program to help our local businesses survive. Tripepi Smith rose to the challenge to help City staff launch our Paramount Al Fresco program, which proved to be instrumental in helping our local economy survive.”

Led by Junior Business Analyst Sara Madsen, the team developed a new website and captured the Al Fresco arrangements through photography, video and drone videography. Highlighting three local restaurants, Senior Graphic Designer Kjerstin Wingert directed the photoshoots with video and drone work performed by Business Analyst Skylar Hunter. Sara executed the website build and graphic design work.

“Paramount city leaders are diligently working to aid their businesses and residents, and Tripepi Smith is proud to play a role in the effort” said Sara Madsen, Junior Business Analyst of Tripepi Smith. “We’re grateful to Paramount for allowing us to help their local businesses adapt and survive during the pandemic. Plus, we found some great new places to eat.”

About the City of Paramount

Paramount, California is nationally known for its successful transformation from blighted suburb to a well-run city with an attractive business climate and quality of life. Located at the gateway to the Los Angeles metropolis, the municipality has earned numerous state and federal awards for its innovative strategic planning, eco-friendly initiatives and investment in capital improvements. Today, Paramount is a business-friendly, growing community of landscaped boulevards, enhanced police service, parks, recreation programs, affordable housing, public art, and tree-lined neighborhoods with white picket fences. For more information, visit Paramount’s website.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of El Cerrito, City of Indian Wells, City of La Cañada Flintridge, City of Lakeport, City of Lake Forest, City of Napa, City of Paramount, City of Santa Cruz, City of Tracy, City of Vallejo, Cal Choice Energy Authority, California Joint Powers Insurance Authority, Inland Empire Utilities Agency, Rowland Water District, California Contract Cities Association, California City Management Foundation, Institute for Local Government, League of California Cities, Renne Public Law Group, Bob Hall & Associates and Climatec Energy Services.