Tripepi Smith Assists the City of Tracy with a Virtual State of the City
The City of Tracy tapped Tripepi Smith to produce the City’s virtual State of the City address in April 2021. Tripepi Smith has provided ongoing support to the City with economic development advertising campaigns, graphic design, website technical assistance, social media management and general communications advice since 2017. The theme of the State of the City was “Team Tracy” and the video provided an opportunity for government officials to update residents about recent developments in the City and strategic goals for the coming year. The City also debuted the Team Tracy logo and initiative in the address. The address covered Tracy’s current strategic priorities: public safety, economic development, quality of life and governance.
“The pandemic has presented various challenges to our City and its residents, but we have remained strong and are working together to address important issues in our community,” said Mayor Nancy Young. “Providing these updates to our community is essential along with the health and safety of our residents. Therefore, it was only right to move forward with a virtual State of the City Address. Tripepi Smith’s experienced team helped us develop an engaging video about our Team Tracy goals and accomplishments, and our vision for the future.”
Senior Business Analyst Melanie James coordinated video logistics and provided graphic design services as the lead on the project. Business Analyst and Videographer Skylar Hunter supported the effort by filming the interviews with City Council Members, capturing b-roll footage in various locations around the City and curating a 20-minute State of the City video. The City premiered the video on their YouTube and Facebook pages, their cable television channel and their website.
“Our team is honored to have helped the City of Tracy produce its virtual State of the City,” said Skylar. “The City was highly professional and the work was committed to engaging the public and being transparent about City initiatives.”
The final product of the City of Tracy’s 2021 State of the City can be viewed here.
About the City of Tracy
The second most populated city in San Joaquin County, the City of Tracy is home to just over 82,000 people. Tracy is just an hour outside of Sacramento, San Francisco and San Jose, centered in a triangle formed by the major interstates of 580, 205, and 5 that has inspired its slogan, “Tracy. Think Inside the Triangle.” The City aspires to preserve and improve the quality of life for its residents so it may become the most prosperous community in California. Please visit www.cityoftracy.org to learn more about the City of Tracy.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec.